William Hill has announced that the EuroGrand, 21 Nova and Casino Club brands will cease operations by January 2022. Company officials say the move is part of streamlining its operations.
âWe have made the strategic decision to close our EuroGrand, 21Nova and William Hill Casino Club brands. This is part of our ongoing assessment of our brands and our business footprint,â said William Hill spokesperson.
The shutdown of iGaming operations focused exclusively on the online gaming platforms of Mr. Green and William Hill.
William Hill informed his affiliates by email that the company had no other goal to restructure its operations. They also explained to them how to deal with customers of the three brands that are expected to close.
William Hill has informed his affiliate partners that all promotions related to the trio of brands should be removed immediately. As of Monday, November 29, they will no longer accept new customers. They should also extract promotional material associated with brands from particular websites.
Customers will be able to play or withdraw their funds until January 24, 2022. After the specified date, brands will no longer work.
EuroGrand and 21Nova opened in 2006, while Casino Club was launched in 2009.
Mr. Green was launched in 2007 in Malta and today is one of the leading online gambling havens in Europe. William Hill bought Mr Green in January 2019 for Â£ 242million in cash.
After the three brands go offline, William Hill will continue to operate at six online casino sites in the UK. . Green.
According to the company, William Hill’s online activities generated 61% of the company’s $ 1.76 billion in revenue in 2020. Retail accounted for 26% of total revenue, US operations representing the remaining 13%.
Purchase by 888 Holdings
William Hill has undergone a transformation over the past year and a half, with the UK-based company having two different owners.
US casino giant Caesars Entertainment first bought it in a Â£ 2.9 billion ($ 3.7 billion) deal announced in September last year. Still, the rest of the company was put up for sale as the US casino operator was only interested in owning and managing William Hill’s US assets.
888 Holdings, a Gibraltar-based online games company, won the offer after it went on sale and bought it for $ 2.75 billion for William Hill’s non-U.S. Operations.