This Week in the B2B News (June 17) | Intel EGR

All the latest industry vendor news including updates from 888, Relax Gaming and William Hill

MiFinity Announces New Affiliate Program

MiFinity launched its affiliate program with the highest revenue commission in the industry, paying up to 35% commission on all transfers and exchange fees. There have already been many pre-launch registrations, indicating interest in the program.

MiFinity provides affiliates with marketing tools and support to try to increase conversions and generate additional revenue. The MiFinity electronic wallet is available in 20 languages, 15 currencies and has 40 integrated payment systems.

Paul Kavanagh, CEO of MiFinity, said, “We are very excited to launch MiFinity Affiliates. Over the past 18 months, we have experienced rapid growth in terms of customers, transactions, operators, services and market penetration. So now is the perfect time to launch the affiliate program and add another great service to our offering.

Kieron Nolan, CFO of MiFinity, added, “Our dedicated affiliate marketing team has years of experience helping businesses drive conversions and revenue through tailored campaigns and their expert support. .

“In addition to investing in talent, we have also invested significantly in our business affiliate platform to help our affiliate partners manage their programs, track conversions and access payments. We believe this is a fantastic opportunity for our affiliate partners to accelerate their growth, as well as ours.

SCCG Management and Genius Gaming Consult enter into a partnership in the African market

SCCG Management has entered into a collaboration with Genius Gaming Consult from Uganda to enter the African market.

The partnership will focus on growing and expanding the African market at the B2B level. SCCG specializes in sports betting and data, as well as government and legal affairs for the casino and gambling industry.

Stephen Crystal, Founder and CEO of SCCG Management, said, “We are extremely proud to partner with Mr. Najib Balinda, Business Development Manager of Genius Gaming – Africa, and their extended team.

“This group of seasoned gaming executives was a perfect fit for SCCG, both in terms of culture and vision, as we seek to build and expand the successes of the casino gaming, gambling and sports betting industries in Africa. .”

William Hill signs new contract with Slot Factory

Slot Factory has signed a new agreement with William Hill to distribute its portfolio of games throughout the Hills network.

As part of this new deal, dozens of Slot Factory games will be launched on William Hill sites, including Big Box Bonus which will be one of many titles to launch in 2022.

Craig Staples, Director of Game Content at William Hill, commented: “We are delighted to add Slot Factory to our list of partners. Their team’s dedication to creating their games in-house, combined with their strength in the UK market, make them a credible partner.

Charles Mott, Commercial Manager at Slot Factory, added: “This is an incredible opportunity for us to continue to grow our presence. William Hill is focused on providing the best gaming experience for its players, and we are well positioned to help deliver that player offering.

888 launches two new fishing slots developed by in-house Section8 studio

888 has launched two new slot games, Holy Mackerel Fish Business and Holy Mackerel Extreme Fishing, developed by its in-house Section8 studio.

These games are exclusively available at 888 and this is the first time the studio has created fishing-themed slot games. Since the launch of these games, 13 daily jackpots have been won, totaling over $180,000 (£146,365.87).

Talya Benyamini, VP of B2C at 888, said, “These game-changing slots for 888casino are already at the top of our slots rankings, more specifically for fish-themed games. In less than a week since its launch, Holy Mackerel has become the second largest franchise in the fish category. We look forward to breaking more boundaries in the gaming world by producing elite games for the ultimate gaming experience.

Ofir Gal-Mor, Director of Gaming Content for 888, added, “We are thrilled to add our own specially curated games to our portfolio of titles in a category our customers love: fishing. These two games have similar ties and themes but different volatilities, meaning players can enjoy the kind of gameplay they love, but with high production value. It’s another great example of the capabilities of 888’s in-house game studio, Studio8, which continues to excel in creating exciting, high-quality titles.

Relax Gaming debuts in Spain in collaboration with Entain

Casino game provider Relax Gaming has entered the Spanish market under a new deal with operator Entain.

Under the new deal, Relax will supply three Entain brands,, and, with 30 of its slot games which include a number of fan favourites.

The deal comes after Relax made its Italian market debut earlier this year, as the company aims to expand its reach into multiple European markets.

Nadiya Attard, CCO at Relax Gaming, commented: “We are absolutely thrilled to be moving to Spain, a market we are all excited about at Relax.

“With some of the most enthusiastic gamers in Europe, as well as untapped potential in a market that we believe is looking for top quality games, we believe we will really drive differentiation with our award-winning catalogue.”

Obdulio Bacarese, Commercial Head of Games at Entain, said: “We are confident that Relax Gaming’s titles will cause a stir in the Spanish market and we are delighted to have these hits in our arsenal to entertain our legions of gamers.

“Given the massive impact these games have had in similar markets across Europe, we couldn’t think of a better partner than Relax as we both continue to grow and expand in Spain. .”

BF Games launches Fortuna brand in Romania

Game development studio BF Games has brought its portfolio of titles in Romania online with, the local casino brand of operator Fortuna Entertainment Group.

The deal sees over 30 BF Games titles available to the casino’s customer base, and will also see the library of titles go live with Fortuna in Croatia, Slovakia and the Czech Republic.

BF Games has now extended its reach into the Romanian market with this deal, as its games were already live on,, and

Claudia Melcaru, Head of Business Development at BF Games, said: “Fortuna is a strong brand with an excellent track record in the markets we are also focused on and we are very happy to be part of their casino offering.

“Going to live in Romania with Fortuna Entertainment Group is the first step in our partnership and we look forward to launching our diverse content in other markets and bringing their customers the entertainment and excitement that our games deliver.”