Svenska Spel Sport & Casino partners Svensk Travsport
Swedish betting and gaming operator Svenska Spel Sport & Casino is strengthening its horse racing betting offer in Sweden through a new cooperation with Svensk Travsport.
The new three-year partnership includes access to Svensk’s trotting sports data, as well as audio and video streaming rights, with Svenska Spel joining Kindred Group’s Unibet and Svensk Travsport’s own ATG brand to provide the service to Swedish customers. .
“This agreement creates good conditions to be able to develop a complete Swedish trotting offer for our customers”, said Fredrik Wastenson, CEO of Svenska Spel Sport & Casino. “We have a successful history of delivering unique, in-house developed sports products, we will continue to do so when we now have this collaboration in place.
“It is also an important first step in being able to participate, contribute and develop the sport that we have been looking forward to for so long.
Maria Croon, CEO of Svensk Travsport, said: “We are looking forward to the collaboration with Svenska Spel Sport & Casino, which is an important player in the gaming market. We are hopeful that this can further increase interest in the sport of trotting in the future. Svensk Travsport has taken further steps into the future and it is an exciting development that we find ourselves in.
Svenska Spel Sport & Casino already offers games on the French trot thanks to a collaboration with the first French horse racing betting operator PMU.
Svenska Spel’s deal comes a week after Unibet entered into its own partnership with Svensk Travsport, with a new trotting product set to launch in time for Elitloppet Weekend, which begins today.
“Thanks to our sponsorships and other CSR initiatives, we are now one of the country’s biggest contributors to Swedish sport,” said Unibet Sweden manager Philip Lagström. “We are also very proud to be able to contribute directly to the trot and to strengthen our position in the Swedish market in the future.
“We see trotting as an incredibly exciting area in which to expand our business. The agreement with Svensk Travsport gives us the opportunity to offer our customers an even better experience through our in-house developed horse racing product. We look forward to a solid collaboration with Svensk Travsport.