Sports betting pulls the Italian market into an unusual monthly drop | Finance


Despite another impressive month for online casinos, a further decline in sports betting income sent the Italian online market down to its lowest level in five months in April.

Revenues across all verticals fell to 288.1 million euros in April, down 8.7% from the March total, although this figure still represents an 83.5% increase from the March total. same month last year.

While comparisons to last year may not be relevant due to the fact that the first wave of the pandemic was in full swing then, the month-to-month drop in April shows a worrying trend compared to in previous years.

Although the Italian market has seen strong growth over the past five years, there are seasonal lows in the calendar. However, for all years prior to 2020, the month of April showed an increase in income compared to March.

It was sports betting that pulled the market down last month, with revenue falling to just € 103.5m, the lowest monthly total since last June and a 21.7% drop from in March total.

Online casino, on the other hand, performed well, with casino and slots reaching their second-highest monthly total on record in April. The 161.2 million euros in turnover represents an increase of 1.6% compared to the GGR of March and an increase of 64.1% compared to the total of last April.

The end result of the casino’s strength last month and wagering weakness was that the former saw its market share grow further, reaching 55.9% versus 35.9% for sports betting.

In terms of market share, PokerStars continued to lead the casino, tournament and cash poker markets, with shares of 10.48%, 51.28% and 43.58%, respectively.

Snai rose to the top of the combined online and retail sports betting income rankings, even though retail outlets remained closed for the entire month. Its market share reached 14.5% last month, up from 12.2% in March.

Sisal fell back to second place with 12.8%, followed by online-only Bet365, which climbed back to third place with 12.6%.

With outlets having started to reopen from May, it will be interesting to see how betting operators’ market shares evolve over the rest of the year.

All of the regulator’s data and figures are handled by Europe’s leading business consultancy firm, Ficom Leisure, which specializes in all segments of the betting and gaming industry.

Ficom Leisure also provides monthly figures for the New Jersey online marketplace in New Jersey iGaming Dashboard, Pennsylvania in Pennsylvania iGaming Dashboard, and Iowa in Iowa iGaming Dashboard, all available on iGB North America.

It also provides quarterly figures for the Spanish online market in the Spanish iGaming dashboard and the Portuguese market in the Portuguese iGaming dashboard.