Sports betting industry heads to NJ for industry’s largest conference

Danielle Parhizkaran and Tariq Zehawi /, via Imgn Content Services, LLC

New Jersey will become the center of the international sports betting industry next week when executives from around the world visit the Meadowlands Exposition Center for the SBC Summit North America, which runs from November 30 to December 2.

The event is set to be the largest sports betting and iGaming conference and trade show of 2021, as the industry comes together to learn from the industry’s top performing brands and to exchange ideas on the future of mobile betting and gambling. sports betting on casinos and arenas.

Learn from the NJ success story

New Jersey is the number one success story executives hope to learn more about, as the industry here continues to set the standards that other states aspire to.

Having already won the title of Nevada’s largest sports betting market in the United States, NJ set a new record of $ 1 billion in sports betting taken in September, then surpassed that mark in October, as interest supported for the NFL markets brought the total to $ 1.3 billion. .

Figures released by the NJ Division of Gaming Enforcement show that $ 1.18 billion of those bets were placed online, which helped bring the state’s total gambling tax revenue to $ 45.8 million. dollars for the month and to $ 396.8 million for the year to date.

In addition to translating into valuable funds for the public purse, the huge sums involved also demonstrate that the focus on technological innovation, product development and creative marketing strategies has really worked for the books of mobile sport from NJ.

These themes will be at the heart of discussions at SBC Summit North America, as executives from FanDuel, DraftKings, BetMGM, Bally’s, Caesars Digital, Unibet, Penn National Gaming, PlayUp, MaximBet and many more share their thoughts on the latest developments. of the market. .

There will also be a major focus on the future of sports betting in the United States and Canada; not only from a regulatory and commercial point of view, but also in view of the evolutions that the players can expect to see in the next two years.

What’s on the program?

How will in-game betting evolve as technology gets faster? Can the industry create an engaging college sports betting experience? What future for fantastic sports? Is sports trading the next big market?

How can operators develop esports betting offers that appeal to traditional bettors? What do gamers really need from mobile sports betting and how can operators improve the user experience?

All of these questions will be addressed in detail, alongside an in-depth look at the increasingly close relationship between the betting industry, professional sports and media brands and how this may evolve to deliver the content and experience that fans wish.

Representatives from the New York Jets, MLB, NASCAR, CFL, ESPN, WarnerMedia and Yahoo Sports are among those sharing their thoughts on what players can expect from these partnerships, which whether it’s exclusive fan experiences, betting focused on delivering content, fan-only deals, or something innovative that has never been tried before.

To learn more about the SBC Summit North America, which runs from November 30 to December 2, or to book a pass, visit

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