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What are the key ingredients in the skin care line?
Anand: The Beautanicals range is inspired by the pure waters of Scandinavia and draws on the proven powers of botanical extract and 8 essential minerals. It contains 95% natural ingredients, formulated without parabens or silicones, with biodegradable rinse-off formulations and is registered with the Vegan Society. Eight essential minerals found in the pure waters of Scandinavia are crafted in a bespoke blend with natural Swedish honeysuckle extract to deliver a range of healthy beauty benefits.
The line includes thoughtful formulas for beautiful, healthy hair with Beautanicals Restorative Shampoo and Beautanicals Restorative Conditioner as well as beautifully simple and effective body care with Beautanicals Restorative Hand Balm and Beautanicals Revitalizing Body Wash. With essential minerals such as sodium, calcium, zinc, silica, copper, phosphorus, potassium, magnesium as well as natural Swedish honeysuckle extract, the range makes hair and body as beautiful as nature intended it while restoring your natural beauty from head to toe.
The Beautanicals range is inspired by the pure waters of Scandinavia and draws on the proven powers of botanical extract and 8 essential minerals. | Photo by michela ampolo on Unsplash
How has Oriflame integrated clean and effective beauty solutions, and what is the key message behind #NothingToHide?
Anand: By #NothingToHide, Oriflame is alluding to the trust and transparency it brings with the new Beautanicals line. This collection of products embodies reliable, clean and thoughtful formulations that can be completely trusted. The ingredients are derived from plants and minerals, the very building blocks of nature. In addition, all of the rinse-off products in the range have been tested for biodegradability and all products are registered with the Vegan Society. Last but not least, we have ensured that all bottles are made from 100% recycled material and that all tube packaging contains 55% recycled material. Years of focusing on holistic beauty have led to this – it really has nothing to hide and goes one step further in our sustainability achievements.
By #NothingToHide, Oriflame hints at the trust and transparency it brings with the new Beautanicals line. | Photo by Brooke Lark on Unsplash
Tell us about your key sustainability initiatives in the Indian market?
Anand: Oriflame is strongly committed to environmental protection and sustainability. Over the past decade, we have reduced our environmental impact and use 100% renewable energy in all of our manufacturing sites and offices. Apart from that, we focus on using biodegradable ingredients in our products to reduce the impact on the planet. In fact, we have banned the use of plastic microbeads and use 100% natural exfoliators such as almond shells, fruit seeds and olive pits in our scrub products. Additionally, our wellness facility in India reuses 100 percent of its water and is LEED Gold certified.
Does direct selling define the autonomy of Indian women?
Anand: Oriflame’s commitment to improving the quality of people’s lives comes from the very opportunity it creates. With no investment or fees, women can start their own businesses and make their dreams come true. Women are an integral part of our trip to India. It presents them with a unique and self-fulfilling business opportunity – allowing them to earn money, start their own businesses, travel the world, meet new people and be part of a fun global community, caring and friendly. Our commitment to women’s empowerment also shines through our 15-year long association with Deepalaya, supporting girls’ education.
Oriflame is strongly committed to environmental protection and sustainability. | Photo by STIL on Unsplash
What are the key CSR activities the brand has been working on?
Anand: Oriflame thinks it’s best to focus on a home area and focus all of your energies on it. This is why we have chosen girls’ education – a force multiplier area and are looking to make a real impact there.
The brand’s association with Deepalaya began in 2006. This CBSE affiliated school, with classes up to grade 12, shares our passion for educating the poorest of the poor. To date, we have sponsored the education of over 7,000 girls in Deepalaya. In addition, we donated two buses to the Deepalaya Learning Center and its schools. Oriflame also helped Deepalaya build a three-story school building in Nuh, one of the most remote areas of Haryana. This school will support the education of more than 3,000 children in the years to come. People, culture and their safety are of paramount importance to us. Therefore, in these times of unprecedented pandemic, Oriflame, along with the Af Jochnick Foundation, has partnered with PHDCCI to donate 2 oxygen production plants with the aim of stepping up the fight against the Covid pandemic. 19.
What are the markets in which Oriflame enjoys maximum traction?
Anand: India is a key region for us and we have made strong progress in this very dynamic market. We have a pan Indian presence, covering many PIN codes across the length and breadth of the subcontinent. Our strongest markets are the East and the North East, followed by the North region. In addition, the West and the South are also key markets for us. (IANS / MBI)
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