Playtech unveils new state-of-the-art live casino studio in Zurich for Swiss casinos
London, 09 2021 – Playtech, the global leader in gambling technology, today announces the launch of a new dedicated live casino studio in Zurich, Switzerland.
The new Live Casino studio was built on the existing site of Swiss Casinos in Zurich and is the first of its kind in Switzerland and the second of its kind in Europe. Swiss Casinos, which operates four of the largest land-based casinos in Switzerland, first partnered with Playtech in 2019 to launch Playtech’s live casino and casino offering in the Swiss market, followed by the launch of the Playtech network. iPoker in 2020. This next step in the This partnership builds on Playtech’s superior B2B growth strategy in the newly regulated markets.
The Live Casino studio was built in close collaboration with several teams and strengthens the close partnership between the two companies. As a result, the state-of-the-art studio offers Swiss players direct access to Playtech Live tables through the casino’s website and includes Live Roulette, as well as the classic 7 places Blackjack and the Evolving Blackjack version of All bets. All tables are hosted by professionally trained native dealers, ensuring Swiss casino players the best possible experience.
Patrick Mastai, online director in Swiss casinos, said: âWe are delighted to unveil our new live casino studio built in close collaboration with the Playtech Live team. The live dealer offering that we can provide to our clients is unmatched and the new studio of its kind in Switzerland has been built to an incredibly high standard. Working so closely with the dedicated and skilled Playtech Live team has also been a great experience. We look forward to further developing this partnership as we continue to develop our product and content offering in Switzerland.
Margarita Terlanova, Senior Client Relations Manager at Playtech Live, added: “The new Playtech Live studio in Zurich is a true testament to the close partnership that Playtech has established with Swiss casinos. Thanks to the close collaboration of both teams, we have been able to deliver a cutting-edge online experience that reflects the feeling of playing in one of the leading land-based casinos in Swiss casinos.From the training of the dedicated team of croupiers to the work of live hosts, to the bespoke design of the studio itself, this live experience is unique of its kind. paves the way for creating an entertainment-oriented experience that offers both a gaming and a presentation perspective. We are confident that Swiss casino customers will have an exceptional gaming experience. ”
About Swiss casinos
Swiss Casinos is the largest group of casinos in Switzerland and is wholly owned by Switzerland. The operations of Swiss Casinos, which are based exclusively in Switzerland, include physical casinos in PfÃ¤ffikon, St. Gallen, Schaffhausen and Zurich, the online casino swisscasinos.ch and the GEORGE Bar & Grill in Zurich. In 2020, the various casinos of Swiss Casinos generated cumulative gross gaming revenue of CHF 149.4 million. Of this sum, 66.6 million francs were paid in tax on casinos, for the direct benefit of the AVS funds and the cantons. Swiss Casinos Holding AG offers a range of services in the areas of finance, human resources, IT, technology, security and marketing.
Founded in 1999 and listed on the main market of the London Stock Exchange, Playtech is a market leader in gambling and financial transactions with approximately 6,400 employees in 24 countries.
Playtech is the leading gaming industry technology company providing business intelligence-driven software, services, content, and platform technologies in the industry’s most popular verticals including casinos, live casinos, sports betting, virtual sports, bingo and poker. It is the pioneer of omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE provides data-driven marketing expertise, single portfolio functionality, CRM and responsible gaming solutions on a single platform for all verticals, retail and online.
Playtech partners and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.
Playtech’s financial division, Finalto, is a technology leader in the CFDs and financial trading industry and operates on both a B2B and B2C basis.
For more information, please contact:
Virginia Knox-Walker, Senior Director of Public Relations and Communications
Tom James, Jack Gault
c / o Headland Consultancy
+44 (0) 20 3805 4822