Playtech Strengthens Partnership with Banijay with Rights to New Branded Live Game Show for US

London, 18 January 2022 – Playtech, the global leader in gambling technology, has strengthened its partnership with Banijay Brands, part of international content producer and distributor Banijay, after securing exclusive rights to use The Million Dollar Fall trademark in the United States and retaining its rights to Deal or No Deal Bingo for another five years.

As part of the new agreement, Playtech has been granted exclusive trademark rights for The Million Dollar Fall in the United States – known internationally as The fall of money, complementing Playtech’s branded content strategy to deliver the most engaging entertainment experience on the market. The deal follows the recent launch of Playtech’s two state-of-the-art live casino facilities, one in Michigan and the other in New Jersey.

The fall of moneyinhabit, is one of Playtech Live’s most successful live game shows that offers an exciting and engaging format paired with an internationally recognized and loved brand. The fall of money The brand will also be leveraged in Playtech’s Bingo vertical for existing Playtech Bingo marketplaces in the coming months.

Playtech also retained exclusive rights to the Deal or No Deal Bingo brand for another five years. One of the most successful game show formats of the 21st Century, Agree or disagree proved a major success as a bingo brand with Playtech exclusivity Deal or No Deal Bingo room being one of the best long-term performers in the business.

“It is central to our strategy and growth in the United States that Playtech Live delivers the highest levels of live gaming experiences, and through our partnership with Banijay, we bring the most attractive and innovative to new markets and audiences”, says Sasha Uman, Director of Live Business Development at Playtech. “The Silver Drop Live offers an amazing gaming experience and we can’t wait to introduce you to the localized version Million dollar fall brand with our audience in the United States and strengthen our position as the world leader in live gaming entertainment. »

“We are delighted to renew our long and successful partnership with Banijay“,says Angus Nisbet, Managing Director of Digital Bingo at Playtech. Deal or No Deal Bingo is consistently among our top performing bingo halls, and we are excited to continue to provide our partners and their customers with a truly iconic and entertaining gaming experience.”

Lex Scott, Commercial Director, games and bets at Banijay Added brands,

Agree or disagree and The fall of money are iconic shows with strong fanbases, and we’re excited to see the brands expand into new verticals. We are delighted to extend our partnership with Playtech, as an industry leading supplier it is well positioned to grow. The fall of money brand in the US market.”

About Banijay Brands

Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the world’s most prominent and creative IP. From entertainment and scripts to animation and game shows, Banijay’s diverse portfolio offers business opportunities across multiple categories.

Banijay is home to over 120 production companies spanning 22 territories and a multi-genre catalog offering over 120,000 hours of exceptional original programming. With unparalleled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and games.

Banijay Brands represents some of the world’s leading brands including MasterChef, Black Mirror, Peaky Blinders, Survivor, Deal or No Deal, The Money Drop, Big Brother and Annihilate.

Founded on independence, creative freedom, entrepreneurship and business acumen, the company, launched in 2008, operates under the direction of Managing Director, Marco Bassetti.

About Playtech

Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gaming and financial trading industries with over 7,000 employees in 24 countries.

Playtech is the gaming industry’s leading technology company providing business intelligence-based gaming software, services, content and platform technology in the industry’s most popular product verticals , including casino, live casino, sports betting, virtual sports, bingo and poker. It pioneers omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, unique wallet functionality, CRM and responsible gaming solutions on a single platform across product verticals and in retail and online.

Playtech partners with and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.

Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates on both a B2B and B2C basis. Finalto has been classified as a discontinued operation since December 31, 2020.

For more information, please contact:

Playtech plc

Virginia Knox-Walker, Senior Public Relations and Communications Manager

Headland advice

Tom James c/o Headland Consultancy

+44 (0)20 3805 4822