Playtech signs US multi-state agreement with Unibet to provide RNG casino software
profane signed a multi-state agreement in the United States with Unibet Interactive, the company announced Thursday. By having secured this partnership, the gaming technology group will provide its RNG casino software to the Kinship groupin New Jersey, with other states to follow “in the coming months”, according to a press release.
“We are delighted to announce this exciting step in the growth of Playtech in the United States,” said Shimon Akad, COO of Playtech. “Unibet provides a fantastic entertainment experience to its US customers, and we are proud to partner with them to provide Playtech’s casino software as part of their market-leading offering, starting with New Jersey.”
Partnership with Unibet is the next step in Playtech’s expansion into the country’s market. âUnibet has established a market-leading product offering for its New Jersey customers, which will be further enhanced by a line of top performing RNG casino software from Playtech,â the company said, while welcoming the ‘enter new states.
The company is already present in the state thanks to agreements with Bet365 and BetMGM. It also has operations in other states such as Michigan, Pennsylvania and Indiana via Parx Interactive. During this time, Unibet is present in Pennsylvania, Indiana and Virginia. It has not been confirmed whether these are the additional states that Playtech may launch into through the new deal.
âAdding the Playtech Casino software to our New Jersey portfolio is very exciting,â said Manuel Stan, SVP Kindred Group USA. âThe partnership with Playtech allows us to offer our online casino customers a selection of some of the best quality content, and we look forward to continuing our collaboration with Playtech in other US states in the future. “
On Wednesday, Playtech announced that it had reached a deal to sell its Finalto business to Gopher Investments for $ 250 million, an all-cash transaction expected to close in the first half of 2022..
The sale is part of its strategy to simplify the group and free up significant capital. It is expected that the deal will allow Playtech to focus on its technology offering as a pure-play business in the B2B and B2C gaming markets, through actions such as the recently announced deal.