Playtech: signs a strategic partnership with Novomatic Americas


London, March 4, 2021 – Playtech, the global leader in gambling technology, today announces a non-exclusive sports betting alliance with Novomatic Americas, a wholly owned subsidiary of Europe’s largest VLT provider, NOVOMATIC AG. The agreement builds on the long-term partnership between Playtech and NOVOMATIC, which jointly operate more than 10,000 kiosks worldwide.

The strategic partnership will see Playtech’s Sports Betting Kiosk (SSBT) systems delivered through Novomatic ActionBook â„¢, the most popular sports betting kiosk in the US market. Novomatic ActionBook â„¢, which already supplies DraftKings and Penn National among others, is active in 11 states and 49 different locations across the United States. The partnership also provides for the parties to jointly market Playtech’s sports betting and player account (PAM) management software to potential customers.

The deal represents the latest deal since Playtech entered the US market last year, with the company already providing services to Bet365 and Entain in New Jersey. Earlier this month, Playtech also signed an agreement with Parx Casino in Michigan, Indiana, New Jersey and Pennsylvania.

Jonathan Doubilet, American CEO of Playtech said, “We are delighted to expand our partnership with Novomatic and provide a complete sports betting solution in multiple US states. This combined service will deliver a top-notch experience and is another example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market. ‘

Rick Meitzler, President and CEO of Novomatic Americas, added: “We are excited to grow our relationship with Playtech and look forward to showcasing their sports betting solutions to the Novomatic ActionBook â„¢. We are confident that Playtech’s proven sports betting expertise across a wide range of regulated markets will further solidify Novomatic ActionBook â„¢ status as the most popular sports betting kiosk in the US market. ‘

About Playtech
Founded in 1999 and listed on the main market of the London Stock Exchange, Playtech is a technology leader in the gaming and financial trading industries.
Playtech is the leading technology company in the gaming industry, providing business intelligence-based gaming software, services, content and platform technology in the industry’s most popular verticals. , including casinos, live casinos, sports betting, virtual sports, bingo and poker. It is the pioneer of omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, single portfolio functionality, CRM and responsible gaming solutions on a single platform for all verticals, retail and online.

Playtech partners and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Since June 2018, through the acquisition of Snaitech, Playtech directly owns and operates Italy’s leading online and retail sports betting and gaming brand, Snai. Snaitech operates a B2B2C model as a service provider, enabling franchisees to use the Playtech technology stack in the retail environment while leveraging the leading brand, Snai, directly online as a B2C business.

Playtech’s financial division, Finalto, is a technology leader in the CFDs and financial trading industry and operates on both a B2B and B2C basis.

Playtech has a total of approximately 6,400 employees in 24 countries.

About Novomatic Americas

NOVOMATIC Americas Sales was established in 2012 as a strategic step for NOVOMATIC AG. With more than 22,000 employees worldwide and its headquarters in Gumpoldskirchen, Austria, NOVOMATIC AG created Novomatic Americas to bring cutting-edge gaming entertainment to the North American and Caribbean markets. Novomatic Americas draws on the design, market research and experience of the Austrian group’s R&D departments to create market-specific products suitable for North American and Caribbean jurisdictions.
By relying on winning technology and proven content, NOVOMATIC Americas benefits from a diversified and advanced portfolio which is essential for the Group’s activities on the North American continent.
The NOVOMATIC product line includes land-based gaming products for Class III and VLT / VGT markets, electronic table games, casino management systems, sports betting technology with a wide range of sophisticated ancillary services. For more information, visit

Playtech plc
James Newman, Director of Corporate Affairs
Tip advice
Tom James, Jack Gault

44 (0) 20 3805 4822

Americas Novomatics
Kathleen McLaughlin, Vice President of Marketing, North America
+1 702 524 4005