Playtech: Live launches Who Wants To Be A Millionaire? Live Roulette
London, December 14, 2021 – Playtech, the global leader in gambling technology, today announces the launch of Who Wants to Be a Millionaire? Live Roulette following the signing of an exclusive five-year partnership with Sony Pictures Television (“SPT”) earlier this year.
Based on the hugely popular and award-winning Sony Pictures Television (“SPT”) format which recently celebrated its 20th anniversary and has been adapted in more than 120 countries around the world, Who Wants to Be a Millionaire? Live Roulette was created in close partnership with the SPT team. It is the latest live gaming lounge to launch in Playtech’s rapidly growing vertical product market, Live Casino. The first of the game’s three launches, Who Wants to Be a Millionaire? Live Roulette gather the beloved Who Wants to Be a Millionaire? brand and a highly innovative gaming experience that offers the next step in the Playtech Live Game Show experience.
The game includes many classics Who Wants to Be a Millionaire? legendary TV show features such as, 50/50, Ask the public and the new additional functionality Ask the host, where the host can suppress incorrect answers depending on the level of the question. All features have been adapted for the game but carry the spirit and logic of the TV show.
Who Wants to Be a Millionaire? Live Roulette also offers a unique engaging experience by allowing players who do not have an active in-game bet to play with it. Players can still enter the Millionaire Round by guessing the outcome and playing for fun.
Edo Haitin, CEO of Playtech Live, comments: “Playtech Live is committed to providing the best entertainment experience possible. We absolutely love the opportunity we have to work with the Who Wants to Be a Millionaire? brand and I’m sure gamers will enjoy the unique ‘Millionaire’ brand experience while playing this game. point everywhere. By working with partners like Sony Pictures Television, we are able to combine our exceptional technology, an exciting live game show experience and a highly regarded global brand like Who Wants to Be a Millionaire? We’re on a fantastic journey at Playtech Live as we seek to continue to deliver the most engaging responsible gaming entertainment experience on the market. ”
Stephan Zingg, Commercial Director, Interactive, Western Europe, Sony Pictures Television, says: “Playtech Live is the industry leader in creating the most innovative online gaming experiences and we are so excited to see Who Wants to Be a Millionaire? Live Roulette launched on the Playtech Live network. We look forward to continuing to work with the Playtech Live team on the next two exciting new games in the Who Wants to Be a Millionaire? wallet.”
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About Sony Pictures TV
Sony Pictures Television (SPT) is a leading content provider to the television industry, producing, distributing and broadcasting programs worldwide in all genres and for all platforms. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a strong portfolio of wholly-owned production companies and as a joint venture across the United States, Europe, Latin America and Asia-Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company, a subsidiary of Sony Group Corporation, based in Tokyo.
Founded in 1999 and listed on the main market of the London Stock Exchange, Playtech is a market leader in gambling and financial transactions with approximately 6,400 employees in 24 countries.
Playtech is the leading gaming industry technology company providing business intelligence-driven software, services, content, and platform technologies in the industry’s most popular verticals including casinos, live casinos, sports betting, virtual sports, bingo and poker. It is the pioneer of omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE provides data-driven marketing expertise, single portfolio functionality, CRM and responsible gaming solutions on a single platform for all verticals, retail and online.
Playtech partners and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.
Playtech’s financial division, Finalto, is a technology leader in the CFDs and financial trading industry and operates on both a B2B and B2C basis.
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