Playtech launches with NorthStar Bets in Ontario
London, June 08, 2022 – Playtech, the global leader in gambling technology, today announces the launch of its multi-channel technology with NorthStar Bets, an Ontario-based brand that offers players a unique and premium local user experience on their platform casino games and sports betting. The launch is part of its strategic partnership announced earlier this year, building on Playtech’s track record of developing games for newly regulated online markets.
Under the agreement, Playtech became NorthStar Gaming’s strategic software and services provider and now provides its IMS platform, casino and live casino services to the Ontario public.
With the addition of poker content later this year, Playtech will provide NorthStar Bets with its full suite of technology products to deliver one of the best online casino and sports betting experiences in Ontario.
Shimon Akad, Chief Operating Officer at Playtech, said: “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key step in developing our strategy in North America. Playtech’s success is based on our ability to form key strategic partnerships with industry-leading operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s leading operators, and we are excited to work alongside them to create a cutting-edge responsible gaming proposition. of the market. ”
Michael Moskowitz, CEO of NorthStar Gaming, added, “NorthStar Bets puts consumers at the center of an immersive, content-driven experience. Our partnership with Playtech means we are able to deliver an engaging and enjoyable online experience with the highest level of privacy protection. “Consumers are looking for content that meets their individual preferences and interests, and alongside Playtech’s unrivaled multi-channel technology, we are uniquely positioned to become a leader in the Canadian iGaming market.”
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Founded in 1999 and listed on the main market of the London Stock Exchange, Playtech is a market leader in the gaming and financial trading industries with approximately 6,600 employees in 26 countries.
Playtech is the gaming industry’s leading technology company providing business intelligence-based gaming software, services, content and platform technology in the industry’s most popular product verticals , including casino, live casino, sports betting, virtual sports, bingo and poker. It pioneers omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, unique wallet functionality, CRM and responsible gaming solutions on a single platform across product verticals and in retail and online.
Playtech partners with and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.
Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates on both a B2B and B2C basis. Finalto has been classified as a discontinued operation since December 31, 2020.
About NorthStar Gaming
Born from a Canadian-based media company and trusted news organization for over 128 years, NorthStar Gaming will provide a unique and responsible gaming brand that creates new jobs, brings growth to the Canadian economy and generates new tax revenue to help Canadian communities. . NorthStar has partnered with well-known and established media players to leverage exciting sports content, strong brands and deep local roots to give it a distinct position in the newly regulated industry. The company also believes that its Canadian-owned gaming business will lead the industry, operate at the highest level of responsible gaming standards, and ensure that more of Ontario gamers’ entertainment dollars stay. in the province.
For more information, please contact:
Tom James, Felix Zadek-Ewing
+44 (0)20 3805 4822
M: +44 (0) 7818594991