Playtech completes launch of unique wallet project with Buzz Bingo

Playtech, the leading gaming technology company, has taken a new step in its partnership with Buzz Bingo, with a single digital wallet, now powering all physical clubs and online operations.

Powered by Playtech’s flagship IMS platform, the single digital wallet instance offers full connectivity between Buzz Bingo’s retail and online environments – the result of a long-term project that underpins the vision Playtech ONE.

The unique digital wallet allows players to enjoy bingo, slots and other virtual gaming verticals using a single account to play, with the ability to deposit credits online and use them at a physical club ( and vice versa) or withdraw winnings anywhere. Additionally, it also enables cross-channel CRM activities using the Playtech Engagement Center toolset, providing a more integrated experience for gamers.

Marat Koss, Vice President of Interactive Games at Playtech, commented, “This is an important milestone for Buzz Bingo, Playtech and our long-term partnership. An incredible amount of work has gone into achieving unified digital wallet connectivity across all retail and online operations, both for our team and for everyone at Buzz Bingo. We are very proud to help provide an improved experience for players at all Buzz Clubs and Buzz Bingo Online.

David Evans, Director of Digital Operations at Buzz Bingo, added: “Playtech has been a critical partner in Buzz Bingo’s journey from day one, and delivering a single digital portfolio across our entire retail and online couldn’t be more important. Against the backdrop of very difficult times with long-term gaming club closures during the COVID-19 pandemic, our partnership has created something truly groundbreaking.

About Playtech

Founded in 1999 and premium listed on the main market of the London Stock Exchange, Playtech is a market leader in the gaming and financial trading industries with approximately 6,600 employees in 26 countries.

Playtech provides business intelligence-driven gaming platform software, services, content and technology in the industry’s most popular product verticals including casinos, live casinos, betting sports, virtual sports, bingo and poker.

It pioneers omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, unique wallet functionality, CRM and responsible gaming solutions on a single platform across product, retail and online verticals.

Additionally, Playtech enters into agreements and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the entire retail and online value chain.

Thus, it provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups, and government-sponsored entities such as lotteries. The group owns and operates Snaitech, the leader in online and retail sports betting and gaming in Italy.