Playtech and 888 Expand Partnership and Sign US Multi-State Agreement for Live Casino and Casino
London, July 28, 2022 – Playtech, the global leader in gambling technology, today announces the signing of a new multi-state agreement in the United States with 888 Holdings, one of the world’s leading betting and gaming companies with internationally renowned brands such as 888, William Hill, Mr. Green and SI Sportsbook.
As part of the agreement, Playtech will provide its innovative live casino and random number generator (RNG) games to 888casinostarting with New Jersey with other states to follow.
This expanded partnership follows Playtech’s premium Live Casino and RNG content at 888casino in multiple regulated markets and is part of the two companies’ strategic expansion into the US market. Playtech’s entertainment-focused live casino offering and top-performing RNG games will further enhance 888casino’s unique offering.
Shimon Akad, Chief Operating Officer of Playtechsaid, “I’m thrilled that our trusted partners, 888, have chosen to bring our live casino and RNG games to multiple states, marking another exciting step in our US expansion. Live Casino is the Playtech’s latest offering in the US market and it gives operators the opportunity to diversify their offering, driving strong demand for our industry-leading software.We are proud to support 888casino in delivering the best online entertainment experience. to its US audience and we look forward to continuing this successful partnership with a market-leading operator.”
Howard Mittman, President, 888 USA, said, “We are thrilled to expand our partnership with Playtech and bring their unique live casino and RNG content to 888casino players in the United States. This agreement will enhance the overall player experience by offering more entertaining and dynamic, which is a key part of our content and product leadership strategy.We look forward to welcoming content from Playtech and growing our partnership together.
Founded in 1999 and listed on the main market of the London Stock Exchange, Playtech is a market leader in the gaming and financial trading industries with approximately 6,600 employees in 26 countries.
Playtech is the gaming industry’s leading technology company providing business intelligence-based gaming software, services, content and platform technology in the industry’s most popular product verticals , including casino, live casino, sports betting, virtual sports, bingo and poker. It pioneers omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, unique wallet functionality, CRM and responsible gaming solutions on a single platform across product verticals and in retail and online. Playtech partners with and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain.
Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.
For more information, please contact:
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888casino is one of the world’s leading online casino brands, with a multi-award winning casino experience enjoyed by over 25 million members. Founded in 1997, 888casino provides a high quality, safe and enjoyable online gaming experience with a seamless player experience providing access to the best casino games available. 888 uses sophisticated AI to personalize players’ gaming experience, combining the best external games with unique and exclusive games developed by Section8, 888’s in-house content studio.
888 owns and operates some of the most exciting and trusted online casino, sports, poker and bingo brands on the market. 888’s goal remains first and foremost to ensure that everyone who downloads 888 applications and visits its websites can do so safely. 888 recognizes the potential risks that online gambling can present and is committed to making continuous improvements to make gambling safer. It uses technology as a force for good, giving customers transparency into their activity and using sophisticated AI to detect and block harmful games.
888casino’s dedication to product innovation has been recognized with industry awards. In 2021, 888casino was proud to be recognized at the EGR Operator of the Year awards as the winner of the Casino Operator of the Year. In 2020, he was also awarded Casino Operator of the Year at the 2020 Gaming Intelligence Awards.
About 888 Holdings Plc
888 Holdings plc (and together with its subsidiaries, “888” or the “Group”) is one of the world’s leading betting and gaming companies. In 2022, the Group acquired the international (non-US) business of William Hill to create a global industry leader. Based in Gibraltar and listed in London, the group operates from 15 offices around the world and employs around 12,000 people worldwide.
The group’s mission is to lead the gaming world by creating the best betting and gaming experiences, bringing unparalleled moments of excitement into people’s daily lives. It achieves this by developing cutting-edge technology and content-rich products that deliver fun, fair and safe betting and gaming entertainment to customers around the world.
The Group owns and operates internationally renowned brands such as 888casino, 888sport, 888poker, William Hill and Mr Green. In addition, the Group operates the SI Sportsbook brand in the United States in partnership with Authentic Brands Group.