OtherLevels Expands Digital Engagement for FireKeepers Casino

By partnering with OtherLevels, FireKeepers strengthens its ability to engage gamers using the data-driven messaging capabilities of OtherLevels. The company’s sports engagement platform leverages live game data, user actions, and CRM data to create marketing messages that are relevant and complementary to the interests and online journeys of FireKeepers players.

“We are proud to work with one of Native Midwest gaming’s most respected names as they expand into online gaming and sports betting,” said Brendan O’Kane, CEO of OtherLevels. “We look forward to providing FireKeepers with the marketing and player engagement capabilities they need to build better, stronger and longer lasting relationships with their players in the world. Michigan and beyond.”

The existing integration between OtherLevels and Scientific Games Digital, which powers FireKeepers Casino’s digital gaming content, ensures a continuous stream of player activity data and enables OtherLevels, using real-time information, to transmit messages specific to the different FireKeepers audience segments, personalized according to preferences, player value, past behavior and geolocation.

Since the legalization of sports betting and online betting Michigan in January 2021, FireKeepers has made player engagement a top priority. FireKeepers can now instantly access the best multi-channel marketing capabilities designed to maximize player activation and in-session participation and generate new player registrations.

By partnering with OtherLevels to deliver more personalized content, FireKeepers can build closer relationships with players and increase their lifetime value and retention. FireKeepers can now also provide players with tangible and important gameplay information based on their preferences and past activity.

“Our players are at the center of everything we do at FireKeepers,” said Kathy george, CEO of FireKeepers Casino Hotel. “We’re excited to partner with OtherLevels to help us engage and connect with our players online, and give them a truly FireKeepers experience.”

For more information on the partnership between OtherLevels and FireKeepers Casino, please contact Vanessa Horwell at [email protected].

About the other levels
OtherLevels Holdings Limited (ASX: OLV, or “OtherLevels”) is a leading provider of sports and customer engagement platforms with offices in Europe, the United States and Australia. The OtherLevels sports engagement platform is a sports-focused CEP, combining sophisticated content, publishing capabilities and multiple sports betting and live betting streams to engage sports players pre-match, live during the game. match and after sports matches. OtherLevels Intelligent Messaging is a multi-channel engagement platform for customers to engage their known and anonymous audiences across desktops, the mobile web, and apps. Both platforms provide real-time messaging solutions for global online sports betting, iGaming and lottery operators including Camelot (UK), OPAP, Luckia, Pinnacle, Golden Nugget, Michigan State Lottery, Kindred / Unibet and Betfred. For more information, please visitwww.otherlevels.com.

FireKeepers Casino Hotel, located just off Interstate 94 at exit 104 to Battle Creek, Michigan, was named Best Casino by the public in West Michigan and Northern Indiana, and won several awards in the 2021 Native Midwest Best of Gaming category from Casino Player Magazine. FireKeepers was named Michigan Works Employer of the Year 2019! Association and was also selected as one of the best casinos to work for by Casino Player Magazine. FireKeepers signature restaurant, Nibi, is a multiple recipient of the Wine Spectator Award of Excellence. The establishment has 2,900 slot machines, 70 table games and a live poker room. FireKeepers offers a four-diamond AAA-rated resort-style hotel with 446 rooms, a functional multi-purpose event center, six distinct dining destinations, and multiple lounges. FireKeepers is the title sponsor of the FireKeepers Casino 400, a NASCAR Cup Series race at Michigan International Speedway, and a host of the FireKeepers Casino Hotel Championship, a Symetra Tour-Road to the LPGA golf event. For more information visit www.firekeeperscasino.com. FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.

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