Online sports betting revenue in Italy drops in May, while casino holds firm – Finances
Gaming revenue in Italy fell to 276.4 million euros in May from 292.2 million euros in April, mainly due to a decline in online sports betting.
Online sports betting revenue continued its downward trend, dropping below €100m for the first time since October 2021. This figure compares to €153.5m from May 2021. This drastic year-on-year decline is partly explained by the restrictions that were put in place on the retail sector in May last year, encouraging more customers to bet in line.
However, retail sports betting also suffered a sudden month-on-month decline after a period of stability, falling from €83.5 million in April to €66.4 million in May.
Contrary to the betting figures, casino revenues increased slightly to €161.8 from €155.1 million. As a result, the igaming revenue product mix has shifted sharply away from sports betting, occupying just 35.3% of the market in May compared to 40.7% in April.
The market share declines that GGR’s four largest online casino operators experienced last month have mostly leveled off. Snai remained at 7.3% market share while Lottomatica and Sisal both fell 0.1% to 7.2% and 8.4% market share respectively. Pokerstars deteriorated a bit, with its market share dropping to 8.5%, wiping out almost all of the gains it had made in recent months when it hit a high of 9.7%.
In sports betting, May was a month in which individual companies made significant gains in market share. The biggest driver of online-only sports betting was Planetwin365, which grew from 9.6% in April to 11.5% market share in May.
To find the last time the company had such a high market share, we need to go all the way back to November 2020, when it held 12.0% of the market. This increase has also translated into a greater share of the combined online and retail sports betting market.
This gain in the overall sports betting market for planetWin365 has however been eclipsed by Goldbet, which now has a market share of 21.3% compared to 15.5% last month. This is the first time a trader has crossed the 20.0% threshold since Bet365 in April 2020.
Pokerstars seems to have lost some of its momentum in May as its market share for cash poker games and tournaments both fell. Its tournament market share fell to 44.7% from 48.8% in April, while its gambling share fell to 41.9% from 43.4% in April. At the same time, and continuing the trend of big wins in May, E-Play 24 gained a lot of ground in tournaments and cash games. Its market share in tournament revenue increased from 7.8% to 9.8%. In gambling, the increase was even more pronounced, since its market share increased to 12.5% against 9.6% in April.
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