NorthStar Gaming Announces New Strategic Partnership with Playtech, Powering Future Growth of Canada’s Most Trusted Online Sportsbook and Casino Brand
NorthStar Gaming Prepares to Launch Attractive Online Casino and Sports Betting Platform
TORONTO, January 11, 2022 /CNW/ – NorthStar Gaming Inc. is proud to announce its new partnership with Playtech, the global leader in gaming technology.
The new partnership will provide NorthStar Gaming with the technology platform to deliver what will be one of from Canada premier online casino and sportsbook experiences and reinforces its commitment to providing customers with the most innovative, transparent and secure online casino experience in the country.
Following the completion of regulatory approvals and the licensing process, NorthStar Gaming will be ready to launch Playtech’s IMS platform, casino, live casino, poker and bingo software to the Canadian public. Playtech’s IMS platform, the industry’s most comprehensive online back-end solution for iGaming and sports betting, will provide NorthStar Gaming with an industry-leading offering across multiple products.
“NorthStar Gaming is thrilled to be the exclusive Canadian media and publishing partner with Playtech, the world’s leading provider of gaming technology,” said Michael Moskowitz, CEO and Founding Partner, NorthStar Gaming. “Playtech’s exceptional suite of tools will give us an unparalleled advantage in the market, given our exclusive content and localization – something we know consumers are looking for.”
Along with its leading products and services, Playtech is known for working with its licensees to raise industry standards for responsible commerce and safer gaming.
Mor Weizer, CEO of Playtech, commented, “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market-leading online gaming business in Canada. Our success is driven by strategic partnerships with industry-leading operators around the world, and we are thrilled to partner with a leading entertainment company like NorthStar Gaming. At Playtech, we are committed to delivering a sustainable, commercially viable and engaging entertainment experience – for the benefit of all stakeholders.”
In 2021, NorthStar Gaming announced that it would launch aOntario online betting brand and sports betting. Since then, the company has entered into a landmark omnichannel advertising and marketing services agreement with Torstar Corporation, an established brand operating in Canada since 1892. By partnering with this well-known and trusted brand, NorthStar Gaming will be able to use its data-driven media solutions, news, sports sites and social properties to provide customers with online casino and sports betting complete. experience.
For more information on NorthStar Gaming, please visit www.northstargaming.ca.
About NorthStar Gaming
Born from a Canadian-based media company and trusted news organization for over 128 years, NorthStar Gaming will deliver a unique and responsible gaming brand that creates new jobs, brings growth to the Canadian economy and generates new tax revenue to help Canadian communities. . NorthStar Gaming has partnered with reputable and established media players to leverage exciting sports content, strong brands and deep local roots to give it a distinct position in the newly regulated industry. The company also believes that its Canadian-owned gaming business will lead the industry, operate at the highest level of responsible gaming standards, and provide more Ontario players’ entertainment dollars stay in the province.
Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gaming and financial trading industries with over 7,000 employees in 24 countries.
Playtech is the gaming industry’s leading technology company providing business intelligence-based gaming software, services, content and platform technology in the industry’s most popular product verticals , including casino, live casino, sports betting, virtual sports, bingo and poker. It pioneers omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, unique wallet functionality, CRM and responsible gaming solutions on a single platform across product verticals and in retail and online.
Playtech partners with and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government-sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.
Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates on both a B2B and B2C basis. Finalto has been classified as a discontinued operation since December 31, 2020.
SOURCE NorthStar Gaming Inc.
For further information: Rob Hogan, [email protected], (647) 404-4808