Both the weather and the box office have been kind with Daniel Craig’s winning lap in James Bond. Although the pandemic may have weakened the full potential of the last adventure 007, there were still quite a few golden moments to experience. As he enjoys his recent home video release, No time to die has just added a new stage to its stable of honor.
Variety cited a report on the performance of the UK home entertainment industry in 2021, and the result was a good performance which saw a 13.7% increase in the industry. Additionally, the 25th Bond film was ranked as the highest performing personal video release of the year. 1.14 million records have been sold in the UK at the time of this data collection, of which 717,000 were released in the first two weeks alone. Throw in the 4K UHD Week 1 Best Sellers title, and it’s a cocktail worthy of the biggest movie spy on the market.
Reading how Daniel Craig’s Swan Song crushes on the home video is a sign of hope for the overall outcome on No time to die. The delays induced by the pandemic saw the film take on a ton of unforeseen costs while remaining on the set, profitability was an ongoing concern. While theatrical distributor MGM has dismissed claims that Bond lost money at the box office, the global film race grossed around $ 774 million in total. Before Spider-Man: No Path Home debuted, it was the most successful hollywood film for the year.
Home video statistics haven’t been the subject of much discussion in modern Hollywood. It was once the statistics that allowed a film to be broadcast as Hellboy II: The Golden Army in production, but sales appeared to drop after the mid-2000s; more than likely because of the streaming revolution. With the COVID-19 pandemic still complicating release models, PVOD rentals and home video purchases appear to be more of a tangible investment for any movie looking to cash in on it.
Sales of physical media such as those reported for No time to die are all the more impressive as PVOD rentals were available for over a month ahead of the December home debut. Blockbusters and failed extinctions should be emboldened by this news, as a more transparent picture of the ideal output model seems to brighten with each result. It means every time No time to die debuting on his eventual streaming home, this will be the next big indicator of the success of Daniel Craig’s latest adventure as 007.
Although you may already have a copy of No time to die, or maybe even offered a copy to someone you know, the movie remains available for purchase or rental. The future awaits those who seek it throughout the year, such as The 2022 release schedule continues to lead the way. Of course, it may be a bit too early for some James Bond fans to move on, and those looking to return to the start of the Craig era can head to Netflix to watch Casino Royale and Quantum of Consolation, at the time of this writing.