New Holland Returns as Rightful Sponsor of Xfinity Race in Michigan

Image of Michigan International Speedway.

Michigan International Speedway today announced the return of New Holland as authorized sponsor of the NASCAR Xfinity Series New Holland 250 on Saturday August 6th.

The 3:30 p.m. race highlights a historic double with the ARCA Menards series; the Henry Ford Health 200 is scheduled for 6:30 p.m. This will be the first time the two series have held a scheduled doubleheader at MIS. Additionally, the NASCAR Cup Series will practice and qualify for Sunday’s FireKeepers Casino 400 before the races.

“We are thrilled to welcome New Holland back for an action-packed New Holland 250 race day,” said Joe Fowler, president of Michigan International Speedway. “Racing fans will be treated to over eight hours of on-track activity as well as entertainment options in the Fan Plaza. Kids 12 and under are free, making Saturday the perfect day to race. family fun at MIS.

Adult Saturday tickets start at $35.

“New Holland is thrilled to be back on the track with NASCAR and its loyal fans,” said Mark Lowery, marketing manager for New Holland Agriculture North America. “We look forward to another exciting edition of the New Holland 250 and wish all participating riders the best of luck.”

New Holland first teamed up with MIS in the Xfinity Series last year, a race won by AJ Allmendinger. In addition to the New Holland 250, the company is also the official agricultural supplier to MIS, Watkins Glen International and Daytona International Speedway.

Tickets for the Cup Series FireKeepers Casino 400 start at $39 for adults and $10 for children 12 and under. Kids 12 and under also get a free pre-race Sunday pass, courtesy of Henry Ford Health. Campsites are available from $130. Tickets are available for purchase by phone at 888-905-7223 or online at

— Michigan International Speedway —