Milan’s sponsorship revenue grows by over 17 million euros from 2019-20 to 2020-21 – the breakdown
Interesting information has emerged from Milan’s 2020-21 accounts regarding sponsorship income generated by the club.
During tonight’s shareholders’ meeting and in the financial accounts to which MilanNews has had access, some details have come out on the new sponsorship deals obtained by the club in the year 2020-21.
Of course, it should be noted that many of these deals were signed when Covid-19 had a very strong grip on football and threatened to cut back many sources of income related to ticket sales and other sponsorship. However, the Rossoneri have actually increased the value of their sponsorships from € 36.6m in 2019-2020 to € 54m in 2020-21.
The breakdown is as follows: 14.2 million euros is from Emirates airline as the main sponsor of the men’s first team jersey, plus 13.1 million euros is from PUMA as a technical partner ( against 10.9 million euros in 2019-2020).
Then, € 26m came from the sale of multi-product promotional-advertising packages that were sold to different business partners, and this totaled only € 11.1m over the 2019-20 season. In addition, 657 K € are added to other commercial partners, official suppliers and sponsors.
Socios, A2A Energia, Banco BPM, Dazn, Electronic Arts, Giuliani, La Molisana, Royal Forex, Fratelli Beretta, Skrill, Snaitech, Star Casino, Tianyu Technology and Trenitalia are among the other partners mentioned in the 26 million euros below. above.