May revisited, featuring Dutch gambling, William Hill, Green Jade and euros


As a year in which normalcy has returned with many draws coming to an end, and increasingly fleeting glances begin to be cast at what lies ahead, CasinoBeats once again revisits unexpected 12 full months. ups and downs and everything in between.

Like much of the past two years or so, the pandemic continued to be a key theme throughout 2021, with the month of May seeing England continue to ease restrictions as adult play centers, venues bingo halls and casinos reopened on May 17th.

In a month that has seen digital events continue, with the CasinoBeats Slots Festival enjoyed by many, headlines from William Hill, Great Canadian Gaming, LeoVegas and Bragg Gaming, among others, have made headlines.

Feature of the month

After starting a long-awaited license window on April 1, Kansspelautoriteit revealed that it has received 28 requests from individual operators to join the new regulated online gambling market for Dutch gambling.

Due to officially start from October 1, 2021, much to industry anticipation, Rene Jansen, president of Ksa, stressed that “the intention of the law is to channel players from illegal vendors to vendors. legally reliable “.

A little over a month has passed since the entry into force of the Remote Gambling Act following the launch of its digital licensing application portal, Mario Benito, Commercial Director of R Franco Group, Sylvain Boniver, COO of Gaming1 , and Alexia Smilovic Rønde, Regulatory Director at Relax Gaming, dissected a host of key questions.

In the news

In May, broadcasters were urged to halt all gambling advertising based on the UEFA European Football Championship for the duration of the tournament, by a group of more than 60 game survivors, MEPs and clinicians.

The open letter, organized by The Big Step, was part of the Gambling with Lives charity, had been sent to ITV, Channel 4, Channel 5, Sky Sports, BT Sport, TalkSport, Global Radio, Acast and Stakhanov.

The auction competition for the remaining UK and EU assets of UK online and online betting operator William Hill has also been launched, with Apollo Global Management, 888, Kindred and Betfred all nominated as the first candidates.

LeoVegas lifted the curtain on Blue Guru Games during the month, the group’s new games studio aiming to roll out its first titles in the later stages of this year.

Elsewhere, Bragg Gaming detailed a $ 30 million Spin Games cash and stock transaction that it said would serve to immediately establish its operational presence in the United States and lay the foundation for the company’s growth strategy. In the region.

In addition, Great Canadian Gaming detailed other approvals for its impending takeover by Raptor Acquisition, a subsidiary of funds managed by affiliates of Apollo Global Management, while the casino’s review panel in Richmond, Virginia, has recommended that the One Casino + Resort go ahead as its favorite. casino game operator.

Recommended reading

Amid industry discussions about land closures, the surge online, and retail businesses being left behind, Ben McDonagh, CEO of Green Jade Games, took a look at what employers had learned during this time? What could be done to counter the potential overwork and burnout? And how was more effective communication adopted?

The CasinoBeats 100 Club also prides itself on dual representation, with mobile once again at the center of many people’s minds, and Helen Walton, COO at Glück Games, becoming the second participant in the then newly introduced course series.

Additionally, during a special edition of the Double Espresso Show with Rasmus Sojmark, Yggdrasil Gaming CEO Fredrik Elmqvist and Swintt CCO David Mann both highlighted the dangers of gamers turning to black market operators if slot machines are becoming less entertaining.

Videos of the month

In a conversation with Craig Davies, Editor-in-Chief of CasinoBeats, Yahale Meltzer, COO of Groove Gaming, highlighted the need to meet market needs and traffic demands, with Jesper Kärrbrink, President of Green Jade Games, explaining how essential it is to continue offering The Unexpected.

Lenin Castillo, COO, Logrand Entertainment, spoke with Kelly Kehn, Global Relationships Director, SBC to discuss the growth of the Internet in Latin America and the region’s enormous potential.