Kindred’s Trannel fined NOK 1.2 million per day by Norwegian regulator

A subsidiary of Kindred Group has been heavily fined for operating without a license in Norway and refusing to stop operations, Norwegian lottery authorities confirmed on Thursday.

Illegal operations to cost annual income

Trannel, the Maltese-licensed subsidiary of the Stockholm-listed Kindred Group and operator of the Unibet Group’s flagship brand, which is the main sponsor of Sweden’s first and second professional football leagues Allsvenskan and Superettan, faces a fine of 1.198 million NOK (117 $164). ) per day in Norway for refusing to stop operations that the Norwegian gaming regulator deemed illegal.

Commenting on the announcement, Henrik Nordal, Department Manager at the Norwegian Lottery Authority, Lottstift, said categorically that when a gambling company earns NOK 437 million ($42.7 million) per year through operations illegal activities, the Regulator has a duty to the Norwegian people and those struggling with gambling problems to do whatever it takes to stop illegal activities.

Lottstift pointed out that the Unibet, Mariacasino, Storspiller and Bingo brands operated by Trannel continue to offer games in Norway despite not having permission from the Norwegian gaming regulator to do so.

The offers are confusing for Norwegians, as six in ten Norwegians are unaware that playing with these brands is illegal in the country, according to a survey cited by the regulator. Additionally, people “can lose a lot more money on these games than…on the corresponding legal games,” the watchdog pointed out.

“One of our most important societal missions is to protect those who have gambling problems or who are at risk of developing a gambling problem,” Nordal continued in the press release, stating that the regulator expected Trannel to “take its social responsibility and get out of business”. Norwegian games market.

Operating in Norway with a license issued by MGA

Kindred Group’s standoff with the Norwegian Lotteries Authority dates back to April 2019 when Lottstift issued its subsidiary a cease and desist order to operate in Norway with a license issued by the Malta Gaming Authority (MGA).

Earlier this year, Trannel was warned by the regulator that if operations in Norway without acquiring the proper license continue, the company will be fined NOK 1.2 million ($117,360) per day for a total of its income. annual estimated at NOK 437 million.

In June, Kindred Group received a blow in its legal attempt to overturn the cease and desist order issued by Lottstift after the Oslo District Court refused to accept Kindred’s arguments that holding a gaming license issued by the MGA was sufficient for it to offer its services across the European Economic Area (EEA) and confirmed that Trannel should exit the market.

The decision by the Oslo District Court follows previous setbacks suffered by Kindred at the hands of the Ministry of Culture and the Lotteries Board, as well as overturned appeals to the Oslo City Court, the Court of appeal from Oslo and the Norwegian Supreme Court.