Kindred supports “Running is everyone’s sport”

December 3, 2021

(press release) – Kindred Group, through its Unibet brand, will participate in Great British Racing’s campaign “Racing is everyone’s sport”. The campaign is a collaboration between Great British Racing and the Racing with Pride network, which aims to encourage and welcome the LGBTQ + community to participate in the sport of horse racing.

On Saturday 4th December, Unibet will sponsor one of the biggest horse shows, the Unibet Becher Chase Day at Aintree in Liverpool. Jockeys will be encouraged to wear rainbow armbands and rainbow badges will be presented to racetrack staff and spectators to highlight the campaign and ignite conversations. Additionally, Unibet will include the rainbow logo lines on the saddle pads for all ITV races, including the prestigious star race of the day, the Unibet Becher Chase.

“At Kindred, we are committed to building a diverse team with an inclusive and fair experience for all. So naturally we jumped at the chance to be able to support this important movement, ”said Ed Nicholson, Kindred Racing communications and sponsorship manager. “As sponsors of one of Saturday’s big meetings, we are particularly happy to donate one of our four Aintree ITV TV races to help highlight the profile of the campaign.”

“All four Unibet-sponsored televised races, including the Unibet Becher Chase itself, will feature branded Unibet saddle pads, each embroidered with the bespoke names of the horses that will wear them and embellished with the colors of the rainbow laces. -sky. We will also have donated 20% of our same-day marketing assets to the campaign, ”concludes Nicholson.

“It’s fantastic to see the race joining the wider sporting community in celebrating Stonewall’s Rainbow Laces initiative. Racing Is Everyone’s Sport provides the opportunity for UK horse racing to demonstrate their continued commitment to LGBTQ + inclusion in a public arena and to reflect on the progress that has already been made in this area, ”said David Letts, President of Racing with Pride and a member of the Diversity in Racing Steering Group.

“We are delighted that British Racing is joining other sports in partnering with Stonewall’s famous Rainbow Laces campaign,” said Gregg Taylor, Marketing Director, Great British Racing. “The goal is to make everyone feel welcome in sport, regardless of their gender or sexuality. “

“It’s great to have people like Unibet supporting the campaign and encouraging LGBTQ + inclusion this year at Aintree Racecourse. We would like to thank Unibet and all the racetracks, participants and sponsors involved in supporting Racing Is Everyone’s Sport, ”concludes Gregg.


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