Italian sports betting revenues hit record high in February

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Kindred Group reported that the share of revenue from harmful gambling declined to 3.3% in the third quarter of 2021.

Kindred is committed to transforming gaming by being a trusted source of entertainment that positively contributes to society. Therefore, Kindred has set itself the ambition of reaching zero percent of harmful gambling revenue by the end of 2023 and reporting on this quarterly. The objective is to be transparent, to contribute to a factual dialogue on harmful gambling and to raise awareness of the Group’s work in the area of ​​sustainable development. For the third quarter of 2021, the share of revenue from harmful gambling decreased to 3.3% from 4.3% in Q2 2021.

“We are delighted to see that the percentage of revenue from harmful gambling has decreased. While we welcome this decrease, we understand that we still need to work hard to further reduce this number. In line with our roadmap, our operations teams have worked to implement more proactive customer interactions, which has resulted in an increase in the use of control tools to help customers stay in control, ”said Henrik Tjärnström, CEO of Kindred Group.

“We have also taken a more cautious approach towards the younger population, as this group is more at risk financially and is more prone to addiction. Therefore, we have put in place tailor-made approaches to reduce the risk for clients aged 18-24 and we can already see the benefits of this action, ”added Tjärnström.

On October 11, Kindred responsible gaming and research manager Maris Catania and her doctoral tutor Professor Mark Griffiths released a peer-reviewed research paper that examines the application of the DSM-5 criteria. for gambling disorders to actual online gambling behavior. This notion and approach is the basis of the ideology behind Kindred’s behavioral monitoring system.

Kindred said he would continue to work on publishing more research to increase information transparency through empirical studies.

“To limit harmful gambling, the behavior must be identified first. Our research provides Kindred with real-life examples of the types of behavior adopted by problem gamblers, which could be used by the Gambler Protection team to identify potential markers of harm, ”said Professor Mark D Griffiths, of the Nottingham Trent University.


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