iSoftBet signs multinational agreement with TonyBet – European Gaming Industry News

Reading time: 2 minutes

Altenar, a sports betting software provider, recently partnered with Betti, which creates the Casino experience players deserve.

Melding Bettis secure payment methods, a bespoke casino promotion tool and player promotions with Altenars risk management systems, multiple data feed providers, a plethora of sports content and 24 hour customer support /24 and 7/7. Sports betting players powered by Bettis Altenar will receive a tier-one betting experience.

Altenar looks forward to the growing relationship with Betti and the new heights that will soon be reached.

A Betti spokesperson had this to say about the partnership: “We ended up with Altenar as our sports betting provider after months of comparison. This was about the current feature offering in their product, but also, more importantly, we felt that Altenars ambition and future plans are in line with what we want to see Betti Sportsbook in the future .

While speaking with Betti, Altenar was offered some great insight into the partnership, history and benefits of this new relationship, here’s what a Betti spokesperson had to say…

Can you give us some general information / company history about Betti?

The people behind have been in the industry since 2004-6 with track records of major players like Bet365, Betsson and Comeon in roles such as Brand Manager, Head of Casino and Head of Sportsbook. We are a close group of friends who felt we were ready to take the leap to run our own business, and in the summer of 2021 we began our journey to commissioning. Now, finally, we are live and slowly finding our ways forward.

What is Betti’s core expertise and what does it offer?

This question could be asked by a gamer, or by an investor =) As you know, the difference between running a profitable business and not always being seen. But for players in an elevator pitch, I’d say –

Based on who we are (we are and love the game) and the experience we have, our core expertise is knowing what the player wants and when, and delivering it in innovative ways. Working with platforms like Altenar, you need to be creative to stand out. Betti will always strive to stand out, in every way, every step of the way.

What will the partnership look like once it’s live? (i.e. how will the two be integrated?)

I see our partnership as a close relationship where we at Betti will trust the work on developments and risk monitoring to have the right decisions and the right priorities. And as Betti grows, Altenar will evaluate any feature or change requests coming from our side. Ultimately, you could say we feel safe making sure that if we bring in traffic, Altenar traders and their system will ensure that we both see a great return on investment.

What are the main benefits of the partnership for Altenar and Betti?

Not sure I understand the question. But from what I understand, my answer would be: Betti is a startup and we will need time to reach the size we are aiming for, which is perfectly in line with Altenar’s offer and its current position in the industry.

What are the benefits for players?

At Betti, we offer several ongoing campaigns for our sports betting players. All thanks to the excellent product from Altenar. Some of the offers are;

Free Bets, Risk Free Bets, Predictor Challenge, Early Payout, Bore Draw and Bet Builder

What core markets will this partnership focus on?

To begin with, we focus on the Nordic countries and Germany.