Inter Milan names HappyBet official regional partner


Based in Milan, Lombardy, Italy, Inter Milan are a professional football club that debuted in 1908. Last week the team signed a new partnership whereby HappyBet was named an official regional partner.

HappyBet becomes official regional partner of Inter Milan

FC Internazionale Milano, the football club also known as Inter Milan, announced a new partnership with HappyBet. The deal was revealed last week and sees the brand become a Official regional partner for the team.

Thanks to this collaboration, the team will display the HappyBet brand on the Carpet of virtual cameras, as well as LED panels around the pitch during the team’s home games at Stadio San Siro. This will be possible thanks to the innovative geolocation technology known as Digital overlay which is used by the club. It is important to mention that select only European countries will see the HappyBet brand on the Virtual Cam Carpets.

Inter Milano have revealed that the new partnership will also bring exclusive initiatives. These initiatives will further promote the HappyBet brand to a large fan base throughout the season.

The team signs more key agreements

Besides the new partnership with HappyBet, Inter Milan also recently signed an agreement with AYX, one of the leading sports brands in Asia. Likewise, the collaboration made AYX a regional partner for the football club.

In addition, the team has signed an agreement with the global icon of quality Italian excellence, Santa Margherita. The company strengthened its collaboration with the team after being appointed Official Wine Partner for Inter Milan last week.

On the other hand, HappyBet is a well-known and trusted brand in the Austrian and German markets. In fact, in May of this year, HappyBet was integrated with Snaitech, which is The Italian commercial branch of Playtech. HappyBet has been very busy making new partnerships to help the brand reach more sports fans. Besides Inter Milano, the operator also signed a similar agreement with AC Milan back in August. With that in mind, AC Milan are one of Inter Milano’s biggest rivals.