Greentube adds to Italian footprint with Snaitech

Organization of bets and games Snaitech expands its offer on the Italian market, after unveiling a new partnership with green tube.

Following the deal alongside what Greentube hails as “one of Italy’s largest operators”, the Novomatic division has also significantly increased its presence in the country.

All of Greentube’s Italian licensed products are now online with Snaitech and available on the operator’s website and mobile channels, as well as the “Snai Slot” app.

This comes as Greentube pursues a global expansion strategy which has seen the company strike deals with Rush Street Interactive centered on Colombia, BetPlay in other Latin American markets and E-Play24 in Italy.

“Partnering with Snaitech demonstrates that our portfolio has become a must-have for Italian operators and adds another leading brand to our rapidly growing Italian customer base,” noted Daniel Lechner, Sales Manager at Greentube.

“Italy is a strategically important market for us, and it’s fantastic to see our collection of Italian-licensed content consistently deliver outstanding results to operators in the region.”

The distribution deal gives Snaitech access to Novomatic’s classic terrestrial titles, including Book of Ra deluxe, hailed as “one of the most successful titles in both the international terrestrial and VLT markets.”

Many of these titles have been successfully converted online and can be played on a range of digital devices.

Alessandro Allara, sports and digital director of Snaitechexplained, “The launch of Greentube’s ‘Book of Ra deluxe’ online slot on the Snai Slot website, mobile and app is a very big boost for our company.

“Both for the quality of the product, which has always been one of the most appreciated and requested by players, and for the innovative technological input.

“Since the game has been available on our website, over 8,000 customers have registered and played for the first time. In addition, Snaitech has launched a new casino platform – Casino Snai – entirely developed and managed in-house for this integration.

“This is a step forward that allows us to meet the needs and requirements of our customers and guarantee them a complete, competitive and secure gaming experience.”