From football to esports: Betting on Sports Europe 2022 to examine key industry markets

The FIFA World Cup and developments in the golf, tennis, horse racing and esports markets are among the topics that will be examined by some of the major players in the industry over the next week. Betting on Sports Europe 2022 conference and exhibition.

The event takes place at the home of English rugby, Twickenham Stadium, from June 7-9 and features a program that tackles the key issues shaping the future of the betting industry in established and newly regulated markets across Europe.

One of the most immediate challenges facing sports betting operators is how to make the most of the opportunities presented by the November World Cup. Betting on Sports Europe offers a full-day ‘Road to Qatar’ track which will examine both promotional strategies for the winter tournament and how to deal with the operational issues it will bring.

Delegates will hear from specialists from many of Europe’s top betting brands discussing how to approach the world’s biggest sporting event. Speakers include Myke Foster (Sportsbook Proposal Manager, Entain), Cian Keating (Head of Football – Risk and Prize Management, Paddy Power Betfair), Eoin Ryan (Director of Sports Betting, BetVictor), James McKay (Director of Sports Betting, Virgin Bet) and Dan Levy (VP Commercial and Communications, Smarkets).

Football betting markets are far from the only ones in the spotlight at the conference, as there are also sessions on integrity in tennis, the potential of the game in golf and how to bring horse racing to a new audience.

Stakeholders include Nick Iliffe (Director of Intelligence, International Tennis Integrity Agency), William Woodhams (CEO, Fitzdares), Isabelle Hale (Head of the North International Division, Catena Media), Aidan Barry (Racing and Sports Manager, Paddy Power), Rob Blakeley (Head of Sports Trading, Sky Betting & Gaming), Sam Farley (Sports Betting Marketing Manager – US Sports & Tennis, Unibet), Ludovic Calvi (President, GLMS), Alex Kornilov (CEO, Betegy) and Eireann Kelly (Product Manager, IMG Arena).

While the focus is on sports that have long been bettor favourites, sportsbooks that cater to the next generation of gamers are catered for with a full day ‘Esports Betting’ track. “. It will provide information on topics such as the different approaches required for different types of games, cross-selling traditional sports and esports, building an integrity ecosystem, and investment opportunities.

Features of the Expert Speaker Lineup Thomas Rosandre (CEO, Luckbox), Rohini Sardana (Director of Business Development, Pinnacle), Ian Smith (Commissioner, Esports Integrity Commission), Temur Mikeladze (Chairman, Crocobet), Gilles Maillet (Sporting Integrity Director, FDJ), Flavien Guillocheau (Founder and CEO, PandaScore), Vlastimil Venclik (CEO,, Jakob Lund Kristensen (Founder & CRO, Astralis) and Paul Witen (Commercial Director, SIS).

Rasmus Sojmark, founder and CEO of event organizer SBC, said: “2022 is an important year for the sports betting industry in Europe and the conference schedule for our event in London reflects this. We’ve got plenty of content on this year’s biggest sporting occasions, but we’re also looking at the developments shaping the long-term future of the industry, with insights and insights from some of the people directly influencing these developments.

Additionally, the conference agenda includes tracks dedicated to industry leadership, product innovations, payments technology, regulatory developments in European markets, integrity and data protection. players and marketing strategies.

Betting on Sports Europe delegates will also have access to an exhibition showcasing the latest products and services from leading sports betting providers, as well as a series of evening networking events at stylish venues across London and on the grounds of the stadium itself.
Find all the details, including how to book your full access pass, on the official event website.