Dutch regulated market wide open after high profile departures – European Gaming Industry News
The exit of major operator brands in the newly regulated Dutch market has left it without an obvious leader, Casino Reviews, the main iGaming review portal has found.
Just six weeks after the opening of one of Europe’s newest new jurisdictions, Casino Reviews’ research using Google Trends found that the previously dominant operators in the Netherlands have each seen a significant drop in price. search volume after the legal opening of the market on 1st October.
Unibet and Bwin, the two largest casinos, saw their combined search volume drop by approximately 450,000 monthly queries, with a similar trend seen by PokerStars, LeoVegas and Casumo.
Data from Casino Reviews shows that the search volume for new regulated casinos is more evenly distributed. Unibet’s previously dominant market share has not led to a direct successor, with BetCity, bet365, GGPoker, Holland Casino and state-owned TOTO gaining ground in searches in a similar range.
The volume of illegal casino blocking research appears to be good news for regulated casinos and the Dutch gaming authority Kansspelautoriteit (KSA) goal is to reach an 80% funnel rate by 2024 .
The study also shows how six stakeholders – game and payment providers, affiliates, operators, KSAs and gamers – can help with the pipeline. The licensing of content from the main developers is highlighted as an important issue, as is the role played by payment providers still offering their services to Dutch players at illegal online casinos.
Affiliates can also help with the funneling process, according to the report, by highlighting the risks posed by gambling in illegal casinos, while operators are encouraged to set up more streamlined affiliate programs.
The research also points out that smaller, unregulated casinos could potentially choose not to pay what the KSA estimates to be a cost of between € 1 million and € 1.6 million for a Dutch license, a figure higher than most. comparable jurisdictions.
Casino Reviews research details ideal potential for small, illegal casinos that can slip under the KSA’s radar while still making enough money to cover a fine if and when it does. This could leave players using these unregulated casinos open to uncertified gaming and a dangerous and unsafe gaming environment.
David Overmars, Traffic and Conversion Manager at Casino Reviews, said: “Our extensive research into this newly regulated market has provided us with some fascinating information. The loss of the “big five” in the legal market has left a gaping hole that newly licensed operators are struggling to fill, with no clear winner emerging.
“These big operators will definitely come back and get licenses back at some point, and by then we may see the kind of channeling of players that the KSA originally envisioned.
“It is important that the six stakeholders listed in our report do their utmost to encourage players to gamble through legal channels, and that means providing them with a safer and more enjoyable experience than that offered by unregulated offshore operators. “
Click here to see the full analysis.