Design Works Gaming enters Content Alliance with 888casino in the UK

Design Works Gaming has signed a new content deal with 888casino which will see the company launch its portfolio of iGaming titles with one of the UK’s leading operators. The outcome of this partnership should see 888casino enhance its content offering with distinct products developed in-house by Design Works Gaming and bringing new gameplay features.

Design Works Gaming launches content with established UK casino brand

Some of the products featured here will include Double Fancy 7s, Armadillo Artie Gone Wild, and more. More games will arrive in the coming months, the companies have confirmed. Design Works Gaming will inject its content through Light & Wonder’s Open Gaming platform.

888casino is one of the premier online casino brands in the UK market and as such offers Design Works Gaming a unique opportunity to position its product within the country’s iGaming ecosystem and gain exposure. Design Works Gaming CEO Troy Zurawski commented on the tie-up and said:

Adding 888 to our list further validates some of the best performing DWG sets in the industry.

Troy Zurawski, CEO of Design Works Gaming

The executive went on to add that 888casino was an exceptional partner that focused on quality content. As such, there is hardly a better match for Design Works Gaming, assured Zurawski.

“We look forward to what we can learn from their unique business strategies to bring the best to 888 players,” he concluded. Design Works Gaming does however work with a number of other brands including Betfred, Unibet, William Hill and others.

Expand with confidence in the UK and beyond

Commenting on the most recent partnership, 888casino VP B2C of Talya Benyamini Casino said the company is excited to team up with Design Works Gaming and showcase the developer’s unique gameplay and mechanics to 888’s player base.

“Content leadership is critical to our business, and we look forward to bringing the incredible DWG content to our core markets around the world,” Benyamini remarked. Design Works Gaming has already launched with Mr Green in the UK market in May.

The studio has also sought to expand across the Atlantic to the United States, where the company has set up shop in Connecticut, Michigan and Pennsylvania as part of a broader ambition to break into more markets.