Decline in Sports Betting Means Decline in Italian Online Income in July | Finance


The Italian online market saw its revenue decline month over month, largely due to a drop in sports betting in July.

According to the latest figures provided by Ficom Leisure, retail sports betting revenue fell 69.6% month-on-month, from the total of € 113.2 million in June – by far the highest of the year to date – only 34.5 million euros. The decline of the online betting industry has not been so precipitous, but revenue of 63.2 million euros is still a decrease of 38.4% from the previous month.

For the online channel, Playtech-owned Snaitech dominated the market for the first time since April, accounting for 14.3% of sports betting revenue. That puts it ahead of May’s market leader Sisal with a 12.9% share, and Bet365 with 12.1%.

Snaitech’s business area also saw it top the in-person betting rankings, with a 20.1% market share. However, Goldbet followed closely behind at 19.6%, followed by Eurobet d’Entain at 15.8%.

This meant that the Playtech-owned operator was Italy’s largest sports betting operator in July, with a combined market share of 14.3%, placing it ahead of Goldbet with 14.3% and Sisal with 12.8. %.

Declines in the sports betting vertical contributed to Italy’s total online revenue decline by 21.3% to € 207.2 million in July – although this represents a 5.5% improvement from compared to the same month in 2020.

Compared to the previous month, all key verticals were down, although none were as high as those reported for retail and online betting, and generally remained ahead of the year’s levels former.

The online casino, for example, saw its revenue fall 3.9% from July to 128.8 million euros, but this is a 38.6% improvement year-over-year. . Poker declined, however, with tournament revenues falling to € 6.1 million and the contribution from gambling to € 4.5 million.

PokerStars remained the market leader in casinos and poker, increasing its market share in the casino sector to 10.3% and completely dominating the tournament poker and gambling markets.

Its closest challenger to the casino is Sisal, with a 9.0% share, this operator also being far second in poker tournaments, with a 10.6% market share. For gambling, no other operator comes close – Sisal again comes in second, but with a share of less than 10%.

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All data and figures of the regulator are processed by the European leader in business consulting Ficom Leisure, specialist in all segments of the betting and gaming sector.

Ficom Leisure also provides monthly figures for the New Jersey online marketplace in New Jersey iGaming Dashboard, Pennsylvania in Pennsylvania iGaming Dashboard, and Iowa in Iowa iGaming Dashboard, all available on iGB North America.

It also provides quarterly figures on the Spanish online market in the IGaming Spain dashboard and the Portuguese market in the IGaming Portugal dashboard.