ComeOn Joins Ontario as a Licensed Gaming Entity – Casino Reports
Late last week, ComeOn announced that it had been officially approved to join Ontario’s new iCasino and competitive online sports betting regime. This makes the company the 31st gaming entity to receive approval from the Alcohol and Gaming Commission to offer its digital sports betting products to Ontarians of legal age.
Ontario’s online gaming and sports betting marketplace for private operators officially opened on April 4, 2022. Entities that have received regulatory approval from the AGCO are now able to legally offer their products online at a local audience. The launch of the market essentially eliminated the gray playing field and thus kept some revenue in the province.
Become the 31st licensed brand
ComeOn announced that its license to operate as a legal sports betting app in the province officially came into effect on April 21, 2022. This makes the company the 31st gaming entity to be licensed to operate in the competitive market. . His license is will expire in April 2024thus making the bookmaker the 12th operator to be granted a two-year registration.
So far, the province has licensed more than 30 operators, including some big names in the gaming industry. This includes brands such as Unibet, theScore, BetRivers, 888, PointsBet, LeoVegas, Bwin, Bet365, FanDuel, BetMGM and Caesars Entertainment, which may have gone live on launch day. In addition to this, Betway and NorthStar have also teamed up.
Canadian B2B game provider Bragg Playgroup has also made its way into the province’s new iGaming regime. The company will be able to enter the market via an agreement with 888casino. Now, the provider will launch exclusive game titles from its premium portfolio. Including fan favorite Egyptian magicwhich is a debut title from the provider’s in-house studio, Atomic Slot Lab.
The provincial government decided to open up the said competitive iGaming market in April 2019, and since then it has been working hard to make it a reality. In September of last year, the province announced its final standards for online betting and gaming. These rules included a number of game design limitations, such as a disallow autoplay featureswhile sports betting rules required operators to join the IBIA.
Protecting the integrity of sports betting
Shortly after the market opened, the Global Lottery Monitoring System also revealed that he will join the province’s sports betting business. By registering, the association will support its member, the OLG, in its sports betting integrity efforts. In its activities, the GLMS strives to raise awareness and fight against the manipulation of sports games.
The association does not offer vertical sports betting or lottery markets, but rather the entity provides its members, like the crown corporation, with various services, including monitoring and education services. It supports cross-jurisdictional and cross-stakeholder cooperation activities to help address the global problem, and so far the association and AGCO have enjoyed seamless cooperation in their joint activity.
Source: O’Boyle, Daniel “ComeOn approved for Ontario license”, online gambling businessApril 22, 2022