Celebrities who endorse online casinos
Although online gaming platforms invest heavily in advertising, nothing comes close to a celebrity endorsement. For a long time, online casinos have taken advantage of the huge number of celebrities such as movie stars and top athletes to increase the visibility of their brands.
Many celebrities in various fields have endorsement deals with major online gaming platforms. Online casinos prefer celebrities who exude confidence and can represent their brand in a positive way. Celebrities involved in scandals activities or behaviors are often overlooked.
These celebrity endorsements are intended to attract new players to online casino platforms. Here are some of the celebrities who have endorsed online casinos:
Shane Warne is one of the most famous cricketers to emerge from Australia. He is considered one of the best bowlers in the history of cricket. After officially retiring from professional cricket in 2008, he began to pursue his love of poker by playing major tours around the world. This passion for poker, combined with his notoriety, made him an ambassador for the 888 brand.
Launched in 1997, 888 is one of the pioneering online gaming companies in the world. It has grown to become one of the leading companies in the market, winning many prestigious industry awards in the process.
While working for 888, Warne participated in major poker events including the WSOP (World Series of Poker), the 888 UK Poker Open and the Aussie Millions. He was instrumental in bringing 888 to market and growing the platform’s customer base. Indeed, most new players use marketing strategies such as celebrity endorsements.
As well as appearing in advertisements for 888, he is credited for the 2009 888 Poker Ashes. The poker tournament was a replica of the 5 Test Ashes cricket series and involved cricketers from England and Australia.
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Football is arguably the most popular sport in the world. Therefore, football stars have massive followers. The hottest names in football today are Leo Messi, Luka Modric, Kylian Mbappe and Cristiano Ronaldo, and Neymar JR.
Brazilian football genius Neymar first made a name for himself in Brazil with Santos. He continued to dazzle on the football pitch in Europe’s top leagues. His transfer to PSG from FC Barcelona for 222 million euros made him the most expensive player in football history.
Neymar JR has signed a sponsorship deal with PokerStars, one of the world’s leading online poker platforms. Founded in 2001, the company is now accepted worldwide by all major gambling regulators. Its list of brand ambassadors also includes poker players such as Jason Mercier, Daniel Negreanu and Vanessa Selbst.
The soccer star’s contract with PokerStars requires him to post on the platforms with Twitter and Facebook accounts. He also has to attend events attended by PokerStars players and do photo shoots for the company.
Neymar should draw the mouth water of two million euros thanks to this agreement. One of the highlights of this deal is his joint promotion with Ronaldo Nazario, another Brazilian football legend.
Mike Tyson is one of the most prominent names to have graced the boxing ring. Iron Mike holds the record for the youngest boxer to win a heavyweight title. His thrilling performances in the ring and his antics outside ensured that he was always in the limelight. He even landed a cameo role in The Hangover, a box office hit.
Although he has been involved with 7 Red online casino in the past, he currently works as a brand ambassador for Inspired Gaming. The games technology giant specializes in mobile games, virtual sports and server games. Listed on NASDAQ, the company provides services to more than 100 online casino operators in nearly 30 countries around the world.
Since accepting an exclusive 15-year sports star brand with the boxer, Inspired Gaming has developed numerous online casino gaming products using its brand. A good example is the Mike Tyson Knockout slot machine. It features five reels and a 20 payline video slot with 3D animations and jaw-dropping graphics. Apart from the boxing-inspired bonus game, Mike Tyson is also a high-paying symbol in the game.
Other Mike Tyson products include Rush Boxing, Mike Tyson Roulette and Mike Tyson Roulette. These games are prevalent in the online casino scene.
Robert Pires won the 1998 FIFA World Cup and UEFA Euro 2000 during his spell with the France national team from 1996 to 2004. He also played for Arsenal, one of the best football clubs in the world , winning three FA Cup titles and two PL titles. . He played a crucial member of Arsenal team “Invincibles” who won the league in 2004 without losing a single game that season.
In June 2017, he joined Bwin as its brand ambassador. The company provides licensed online casino services to over 20 million customers worldwide. Bwin is now a subsidiary of GVC Holdings, which independently maintains the brand name.
The platform intends to deploy the football star mainly in the French and British markets, where he has a considerable number of fans. His deal is to produce and star in a series of short films examining various sporting challenges.
Although he will also share his experiences as one of the best footballing talents of his generation, his main role is to advise on important footballing events. These tips will be useful to Bwin customers when placing their bets.
In 1996, Frank Dettori entered the record books for winning all seven races on British Champions Day at Ascot. This party is immortalized in a video slot aptly titled Frankie Dettori’s Magic Seven. He signed an endorsement deal with Ladbrokes in 2017.
The history of Ladbrokes dates back to 1886. It accepts bets on many sporting events and offers a full range of online gambling options.
According to the agreement between the two parties, Dettori will feature in marketing campaigns for horse racing and other activities. He will also write articles and provide advice on important horse racing events around the world. This will attract more players to Ladbrokes and allow them to make better betting choices.