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Sports data specialist, Decimal Data Services (DDS), has signed an exclusive agreement to provide its cricket and kabaddi data to ParlayBay, a leader in sports betting games.

The deal gives ParlayBay access to the best sports statistics and data so it can create the most exciting and realistic games for its customers.

These simple, short games contain popular features such as cashout, leaderboards, and social engagement tools, along with intuitive user interfaces to appeal to a wide range of players.

DDS provides event and price data to traders, media and other content providers, as well as fully managed trading services.

Its cricket and kabaddi streams are enjoyed by a variety of organizations around the world, with the former also being used with proprietary animations and algorithms to create its own range of innovative virtual betting games.

Charlie Bruce, Product Manager at Decimal Data Services, said: “We are very happy to team up with ParlayBay. It’s fantastic to see our data being transformed into an innovative player-driven entertainment experience. Decimal Data is thrilled to join the company’s growing list of customers.

“Good quality data is at the heart of all sports betting and we are confident that ParlayBay will benefit immensely from the fast and reliable cricket and kabaddi data that we can provide.

“There are so many opportunities to use this type of information to advance the business goals of our partners in the sport and its associated industries.”

Patrick Nordwall, CEO of ParlayBay, said: “Our games were created with sports fanatics in mind and good data streams are just as important to them as great user experience.

“We look forward to seeing where this partnership takes us and how we can grow our business together in the months ahead.”