TORONTO – (COMMERCIAL THREAD) – ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG), is set to significantly strengthen its profile in the global iGaming industry through an integration deal with the gaming giant Playtech.
ORYX’s full line of games is expected to be available to operators through the Playtech Games Marketplace â¢, which will allow it to join over 30 of the industry’s leading vendors to deliver content to markets such as Spain, Italy, Switzerland, the Netherlands and the UK.
The content of the ORYX Hub distribution platform includes more than 10,000 games from more than 100 vendors, including exclusive titles from its partners such as Gamomat, Peter & Sons, Golden Hero and Kalamba, as well as the own studio recently relaunched ORYX company and track to release five proprietary titles in 2021.
The range of high-quality titles will benefit from ORYX’s FUZE â¢ player engagement tools, such as missions, quests and tournaments with real-time leaderboards, which have been proven to increase acquisition rates and retention.
The deal is Bragg’s latest commercial success and maintains the company’s momentum as it continues its ambitious global growth strategy. It comes after a string of announcements in recent months, including its entry into Greece and Serbia and its upcoming debut in the UK.
Chris Looney, Commercial Director of Bragg, said: âThis partnership continues our expansion in regulated markets, by presenting our content to more leading operators in the sector and their players. Playtech Games Marketplace is the perfect platform to complement our vast offering and engagement tools at a time of our market’s expansion globally.
Andrew Muir, Commercial Director at Playtech, said: âORYX’s wide range of games will be a fantastic addition to the impressive portfolio of games that we offer to our partners through the Playtech Games Marketplace.
âWe aim to provide our customers with the best possible experience with the best games on the market, and we are delighted to welcome ORYX on board. ”
Founded in 1999 and listed on the main market of the London Stock Exchange, Playtech is a market leader in gambling and financial transactions with approximately 6,400 employees in 24 countries.
Playtech is the leading gaming industry technology company providing business intelligence-driven software, services, content and platform technologies in the industry’s most popular verticals including casinos, live casinos, sports betting, virtual sports, bingo and poker. It is the pioneer of omnichannel gaming technology through its integrated platform technology, Playtech ONE. Playtech ONE offers data-driven marketing expertise, single portfolio functionality, CRM and responsible gaming solutions on a single platform for all verticals, retail and online.
Playtech partners and invests in leading brands in regulated and newly regulated markets to deliver its data-driven gaming technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading online and retail sports betting and gaming company in Italy.
Playtech’s financial division, Finalto, is a technology leader in the CFDs and financial trading industry and operates on both a B2B and B2C basis.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a growing global gaming content and technology group and owner of leading B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations in Europe, North America and Latin America and is emerging as an international force in the global online gaming market.
Through its wholly owned subsidiary ORYX Gaming, Bragg provides exclusive, proprietary and aggregated casino content through its in-house Remote Game Server (RGS) and distribution platform ORYX Hub. ORYX offers a complete turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
Nevada-based Wild Streak Gaming is Bragg’s wholly-owned U.S. premium gaming content studio. Wild Streak has a popular portfolio of casino games that are offered by land-based, online and social casino operators in global markets including the US and UK.
In May 2021, Bragg announced plans to acquire Nevada-based Spin Games, a provider of B2B gaming technology and content currently serving the US market. Spin is licensed in the major US states regulated by iGaming and provides Tier 1 operators in the region.
Find out more.