Betting Hero and Bankroll reveal plans for sports betting concierge service
Posted on: July 30, 2022, 11:22 a.m.
Last update: July 31, 2022, 06:31 a.m.
Bankroll, a soon-to-open luxury sports bar in Philadelphia, announced that it has entered into a strategic partnership to develop a unique concierge service for its customers. He partners with a company that helps sports betting apps acquire customers.
The partnership with Betting Hero means Bankroll visitors can access live on-site help to navigate the registration and betting process. Betting Hero will also help the sports bar build relationships with licensed sports betting and iGaming operators.
“We are thrilled to partner with Betting Hero and its team of seasoned sports betting experts to create the next generation of games for sports fans,” said Padma Rao, CEO of Bankroll. “Our unique concierge service will provide clients with personalized content, coaching and community like no other place or platform.”
The team behind Bankroll, which in addition to Rao includes Bullpen Capital CEO Paul Martino and restaurateur and Philadelphia native Stephen Starr, opened the site in April at the site of the city’s historic Boyd Theater, not far from of where the Philadelphia 76ers of the NBA want to build a new arena.
Bankroll is committed to providing sports fans with an innovative way to watch games and events. In the April release announcing the grand opening, the developers described the 16,000 square foot destination as offering an “unparalleled digital experience with a sophisticated environment.”
Sports betting is an integral part of the fan experience
Betting Hero chairman Jai Maw says sports betting has become an “integral part” of the fan experience. However, many fans find the online betting process difficult.
A survey conducted by Epoxy.ai and Betting Hero Research revealed that 47% of players want to place more bets. However, they say it is difficult to go through the different screens and find the opportunities they want to bet on.
Creating a premium betting experience in a place like Bankroll gives customers more ways to engage with their favorite games and gives betting companies a truly differentiated way to engage customers,” said the mouth. “We are delighted to deploy Betting Hero’s sports betting expertise in partnership with Bankroll to create this unique site experience for punters.”
Betting Hero has helped over 250,000 people register with licensed operators. This also includes helping them with deposits and bets. American Affiliate has also worked with over 200 establishments to host enrollment events.
About sports betting in Pennsylvania
Pennsylvania is one of the largest sports betting markets in the United States. It offers 13 licensed online sportsbooks and nine licensed iGaming operators.
Like most states that offer online and retail sports betting, online is the dominant platform. For the 2021-22 fiscal year, which ended June 30, online operators accounted for a handful of $6.55 billion, according to data from the Pennsylvania Gaming Control Board (PGCB). This represents 92.5% of all bets placed in the state on sporting events. Online operators reported revenue of $461.5 million for the year. This represents 90.5% of all sports betting revenue in the state.
Those active in Keystone State include FanDuel, DraftKings, Caesars Sportsbook, BetMGM, Betfred, PointsBet, BetRivers, Barstool Sportsbook, and Unibet.