BetMGM Sportsbook at Arizona Cardinals Stadium Begins Construction

Posted: January 14, 2022, 8:48 a.m.

Last update: January 14, 2022, 11:40 a.m.

The BetMGM Sportsbook at State Farm Stadium, home of the NFL Arizona Cardinals, is officially under construction in Glendale, Arizona.

BetMGM Sportsbook Arizona Cardinals NFL Gila River
A rendering from the BetMGM Sportsbook at State Farm Stadium in Glendale, Az. The sportsbook is being built on the campus of the NFL Arizona Cardinals stadium. (Picture: BetMGM)

BetMGM, the sports betting and iGaming unit of MGM Resorts announced this week that construction is underway at the 16,800 square foot facility. The bookmaker is expected to open in time for the start of the 2022 NFL regular season in early September.

BetMGM CEO Adam Greenblatt says the two-tier sportsbook developed in conjunction with the Arizona Cardinals football team is designed to improve the gaming experience for fans. The site will be located next to the stadium and will include a 265-foot video wall, indoor and outdoor restaurants and 25 self-service sports betting kiosks. The facility will accommodate up to 500 people at a time.

The BetMGM Sportsbook at State Farm Stadium will be one of the most unique and innovative additions to a venue the sports and entertainment industry has ever seen,” Greenblatt boldly stated.

Legal sports betting has certainly increased NFL fan engagement, and television ratings have subsequently increased. The NFL’s 272 regular season games this year averaged 17.1 million viewers across TV and digital platforms. That’s a 10% gain year over year.

Arizona Sports Betting Market

Arizona legalized sports betting last April. The state’s gaming expansion allows for up to 20 sports betting licenses, each including in-person and online privileges.

Ten licenses are reserved for Native American tribes in Arizona that operate casinos. The other 10 sports betting licenses are reserved for professional sports venues, such as State Farm Stadium.

Each license costs $850,000. Gross revenue from online sports betting is subject to a 10% tax. Retail sports betting is taxed slightly less at eight percent. The first legal sports bet was wagered in September.

Six of the 10 professional stadium sports betting licenses have been applied for. Along with the partnership between BetMGM and State Farm Stadium, the entities below have entered into sports betting operating agreements.

  • Phoenix Mercury — Bally’s
  • Phoenix Suns — FanDuel
  • Arizona Diamondbacks — Caesars Sportsbook
  • PGA Tour/TPC Scottsdale—DraftKings
  • Phoenix Raceway — Barstool Sportsbook

When it comes to tribes, the San Carlos Apache Tribe has partnered with WynnBET, the Yavapai-Apache Nation with PointsBet, the Fort Yuma Quechan Indian Tribe with Unibet, and the Tonto Apache Tribe with TwinSpires.

Rebranding of the Gila River

BetMGM is also an Arizona partner of the Gila River Indian Community, which is the largest tribal gaming operator in the state.

Gila River owns and operates three Class III Tribal Casinos – Gila River Lone Butte, Vee Quiva and Wild Horse Pass. Each of the Gila River casinos has a BetMGM Sportsbook. Gila River is building a fourth tribal casino called Santan Mountain in Chandler at the intersection of Gilbert Road and Hunt Highway. It will also incorporate a BetMGM Sportsbook when it opens in 2023.

Gila River announced this week that it is changing its corporate identity from Gila River Hotels & Casinos to Gila River Resorts & Casinos. The tribal entity says the name change better represents its current operations.

The rebranding was announced in conjunction with the upcoming Gila River Wild Horse Pass opening its $180 million hotel expansion next week.