Aristocrat strengthens with $ 2.9 billion acquisition of Playtech

Dream time / Masta4650

Two major B2B casino game makers are about to join forces. australia Aristocratic hobbies will pay $ 2.9 billion to acquire Playtech. Aristocrat is the world’s second largest manufacturer of physical slots after IGT, and has multiplied its digital offerings in recent years. He is also the owner of Big fish games, developer and distributor of video games intended for a casual audience.

CEO of Playtech Mor Weizer said in the October 17 announcement on the cash acquisition of his company:

“This transaction marks an exciting opportunity in the next stage of growth for Playtech, and offers significant benefits to our stakeholders, including our customers, our shareholders and our incredibly talented people. This agreement has the potential to improve our distribution, our ability to build new and deeper relationships with partners, and strengthen our technological capabilities. The combination of our two companies creates one of the largest B2B gaming platforms in the world, with the people, infrastructure and expertise to provide our customers with a truly best-in-class offering across all areas of the world. gambling and sports betting. “

Aristocratic CEO Trevor Croker noted:

“The proposed combination would bring together Aristocrat’s world-class gaming content, its customer and regulatory relationships with the global online (B2B) RMG platform and Playtech’s European B2C footprint. The Combined Group would offer a broad portfolio of end-to-end solutions for gaming customers around the world, as well as seamless player experiences, underpinned by a common focus on responsible gameplay and innovation. Additionally, the company will be uniquely positioned to create sustainable shareholder value by seizing opportunities in the rapidly growing global online RMG segment as they continue to open up, particularly in North America.

Playtech partners with Kindred, others

September 30, Playtech announced a multi-state agreement with Unibet Interactive, a part of Kinship group. The deal begins with Playtech supplying its software to power Unibet’s online casino with New Jersey. After the Garden condition, Playtech will add its software in more states to the Unibet Casino “In the coming months.”

Other US online casinos are also familiar with Playtech. Playtech’s software made its debut in the hands of American online gamers via Bet365 in New Jersey in August 2020. Then BetMGM and Parx Interactive also in partnership with the creator of the game.

Parx is one of Playtech’s more interesting US partnerships, as it involves a live distribution studio on standby at Michigan.

Playtech platforms are powerful Parx InteractiveParx’s products and powers Play Gun Lake. It is Michigan’s online casino and sportsbook of Gun Lake Pottawatomi Indian Tribe.

However, with Parx, Playtech is preparing to open a direct sales studio in Southfield. What’s remarkable about this is that this is the first time a supplier has gone wild Evolution game‘s monopoly on this product.

Playtech Live Casino will be Evolution’s neighbor in the town 20 minutes northwest of Detroit, but the Michigan Gaming Control Board (MGCB) has not yet approved a live dealer for Play Gun Lake.

Playtech said in his March 2021 press release on the studio that it planned to eventually offer its software and services in all US states.

Investor response

Playtech stock has risen sharply on the news. October 13 was $ 5.65 and the next trading day, October 18, it was worth it $ 9.51.

Although it seems the same happened for Aristocrat – he traded in $ 33.67 October 12 and $ 35.40 October 18 – Reuters reported on October 18, trading of this share is suspended until October 21.

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