AC Milan appoints Snaitech’s HappyBet as official betting partner in Germany and Austria

They will launch exclusive initiatives throughout the coming season to promote the brand


talien football club AC Milan and HELLO, the betting operator belonging to Playtech‘s Snaitech group, announced on Saturday a new partnership that sees HAPPYBET become the new Official betting partner Rossoneri in Germany and Austria.

The announcement of the new partnership has taken place before the prestigious friendly match between AC Milan and Real Madrid CF, which took place on Sunday August 8, in Klagenfurt, Austria.

Under the terms of the agreement, HAPPYBET will benefit from increased brand visibility among German and Austrian football fans in the form of side LED screens during the Serie A home matches of AC Milan at the San Siro stadium. Something made possible by Digital Billboard Replacement (DBR) technology, which enables virtual branding on San Siro digital billboards.

The partners will collaborate on a number of exclusive initiatives that will be launched throughout the season With aiming promote the HAPPYBET brand to the big AC Milan fan base in Germany and Austria.

In 2017, HAPPYBET was acquired by the Playtech Group, an international games company operating in 24 different countries which also Snaitech control since 2018.

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