888Africa capitalizes on the growth of the gaming industry in Tanz

Officer (CEO) of 888Africa on what inspired their entry into Tanzania and future plans;

You recently launched 888Bet Tanzania. What prompted you to enter the Tanzanian market?

Tanzania – and Africa more broadly – ​​is an extremely exciting market for us. It is growing, but regulators have already taken strong steps to develop it in a way that supports all stakeholders. For example, the recent focus on casino licenses – which we have applied for and are currently awaiting approval – is truly positive and creates a clear framework that will enable us to deliver the best betting and gaming experiences more exciting for gamers.

Although it is only our first year in business, we already have a great team based in Dar es Salaam and remain very close to the wants and needs of local consumers. We know the market is already very competitive, but we believe that 888bet, our unique and locally relevant platform, is well placed to capitalize on long-term growth opportunities in Tanzania and across the continent.

How is 888Bet Tanzania different from existing betting players in the market?

From scratch, we have created a platform that we believe is one of the best on the market. 888bet combines the world-class and trusted brand of 888, which has welcomed over 50 million customers since 1997, with a truly clean, simple and intuitive user experience that has been specifically designed for the African market. It is available in three languages ​​– Swahili, English and Portuguese – and has 100% mobile money coverage. 888 also offers the best prices on football in Tanzania and covers some of Europe’s biggest leagues, including the English Premier League, making it the perfect platform for the rest of this season’s matches and the upcoming World Cup. .

How prepared are you to ensure that you comply with the laws and regulations governing the betting/gambling industry in Tanzania, including age limits?

We are a full member of the Tanzania Sports Betting Association (TSBA), an entity dedicated to promoting equality, transparency and efficiency in the industry. Through our Director of Operations, Ronald Louis, who is an industry veteran in the country, we maintain close communication with the Gaming Board of Tanzania.

Tanzania is a mature betting market with strong regulation, which is part of its appeal. We also bring deep European gaming experience – and best practice principles – through our leadership team. Accordingly, we have implemented our own rigorous controls regarding player loss limits, unusual betting activity and anti-money laundering within the operations team.

What economic values ​​does the company bring to Tanzania?

We view our investment in Tanzania as a win-win-win. We believe our platform is better for customers, who get a great product backed by a world-class brand in 888; it’s better for society because we operate with the highest standards of player safety, ensuring that we bring the joys of betting and gaming while minimizing risk; and it’s better for the development of the country because we create direct jobs in Tanzania and pay important taxes and duties locally.

We currently employ 22 colleagues in Tanzania and plan to increase this number over time as we grow. In addition to our core team, we also work with talented local agencies who support our in-country marketing efforts and invest in advertising with national broadcasters and media houses, creating broader economic value.

How many jobs are created following your creation?

Hiring local people who best understand the wants and needs of local stakeholders is critical to our long-term growth potential. Of our global workforce of 50 colleagues, we are proud to have 66% (33) of our team based and employed in Africa and 44% (22) based in Tanzania. As we grow, we will focus on recruiting and retaining top talent in Africa who can help us further develop our offering in the years to come.

What main products/services do you offer through your platform?

Currently, 888bet offers a comprehensive online sports betting offering, giving local players access to betting on some of the world’s biggest and best sporting events. We also offer virtual sports betting and hope to launch a full online casino offering soon, once our casino license has been approved.

What are your future projects in terms of investment and economic benefits?

We have huge ambitions in Africa. We believe the strength, history and trust of the 888 brand, combined with our localized platform, gives us a real competitive advantage as we seek to establish market-leading positions across the continent.

To achieve this goal, we will focus on hiring top talent to give us more capacity and expertise to grow. We will also invest more in marketing, working closely with local agencies, to help raise awareness of 888bet. As we grow and accelerate our market investments, we will also pay significant taxes to the national government.