888 Casino extends its partnership with New York Jets
Look closely at the logos for 888 Casino and the New York Jets.
Do you notice a similarity in the color schemes?
Now the two companies share something else in common.
They have one unique partnership which is billed as “the first and only between a purely digital gaming company and an NFL team”.
The initial agreement of season 2018 focused on the 888 brand as a whole.
The big difference for this year is that the marketing is focused on the casino product and its new Orbit Platform.
888 Casino’s new contract with the NY Jets
In a nutshell, the new deal means for the Jets’ remaining six regular season home games, including the Week 6 contest against the Dallas Cowboys, here’s what fans will see:
- The 888 Casino brand will be exhibited in more than 82,000 capacities MetLife Stadium.
- The Red zone feature (aka highlights from across the league) will be sponsored by 888 Casino.
- Additional promotions will be showcased online on the team’s website and social media, and featured on ESPN 98.7 during radio coverage of Jets matches.
While presenting the 888 Sportsbook the mark seems to make a lot more sense, the NFL rules to prohibit teams of promote sports betting.
As it stands, the NJ’s online gaming operator is based in Secaucus. The Jets play their home games nearby Rutherford East (aka the Meadows) and practice in Florham Park.
The partnership seemed like a perfect match.
888 + Jets partnership = advantages
Yes, the Jets finished the 2018 season with a 4-12 record. And they’re heading to this week’s game against the Philadelphia Eagles still looking for their first win of the new season.
But according to the press release, this deal is clearly not based on the franchise’s performance in the field.
Building Mark and customer awareness are what it is about.
“The extension of the agreement between the New York Jets and 888casino.com for a second consecutive year only reaffirms our expansion efforts and reiterates the interest in online gaming within the American sports community,” said declared Yaniv Sherman, responsible for the group’s business development.
“The continued partnership marks another important milestone for 888casino.com in the United States, as we continue to pioneer betting operations through this sponsorship agreement, our second in a row with an NFL team! ”
888, which operates under the Caesars Interactive license, builds on the momentum of a very busy summer. The highlight is, of course, the July launch of its new casino platform.
NFL training camps opened around the same time.
NY Jets but not NY Giants
Keep in mind the New York Giants also call the MetLife house. But the partnership does not apply to these home games.
In an interview, Sherman said the emphasis was on “choosing a specific team from a large market.”
It turns out that the Jets are from the new York market, but call him Garden condition residence.
“I think there are very few brands today in American sport that no matter if the team wins or not or who plays on the team, the franchise brand is bigger than anything else. “said Sherman.
“The Jets are part of a handful of teams associated with the city and that’s important to us. I think we share similar values and DNA. We are a very good cultural fit.
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888 Casino in NFL Spotlight Monday Night
The 888 Casino brand (which shares a portfolio with 888 Sport and 888 Poker) will take center stage on October 21. This is when the Jets will host the current unbeaten New England Patriots in a Monday night football Game.
It would be Tom brady and defense super bowl champions of the Patriots.
As a sponsor of the game there will be an additional brand of 888 Casino. This will include digital ribbons around MetLife Stadium, with Jumbotron and audio mentions during the contest.
Yes, the Patriots won the first contest handily, 30-14. And it’s safe to say the 888 team will be looking for a Jets win the second time around.
However, if 888 Casino customers sign up and deposit as a result of the transaction, this will count towards the column win, too much.