888 Brings “Control Center” Secure Gaming Product to Italy
Posted: May 27, 2022, 8:58 a.m.
Last update: May 27, 2022, 09:05 a.m.
As responsible gaming continues to be at the heart of all gambling discussions around the world, 888 Holdings is taking a proactive stance. The gambling operator already runs a safe gambling product, Control Center, in several jurisdictions, and adds Italy to the growing list.
Italy is one of the group’s main regulated markets. The operator’s new product will allow Italian customers to monitor their gambling activities. It presents them with real-time data on their accounts, facilitating greater awareness.
The app will also have several control tools, including a self-limiting feature called “pause” and deposit limits, among other options. 888 first launched the control center in the UK at the end of 2020. Since then, it has introduced it to other markets it serves.
Headlining responsible gaming
No conversation involving the gaming industry takes place without mentioning responsible gaming. Countries around the world are making sweeping changes to their gambling laws, all of which include some type of enhanced responsible gambling policy.
888, instead of waiting for a regulatory order, proactively launched Control Center. The goal was to address the same concerns that regulators keep pointing out. Thanks to his initiative, the company recorded a 23% increase in the use of its responsible gambling tool throughout 2021.
This has already made the gambling market safer, without the need for restrictive policies and procedures. 888 explained in its Control Center expansion announcement that customers using the product are 20% more likely to change their personal deposit limit (PDL) and 102% more likely to use the “take a break” tool. .
We strive to ensure that our customers are empowered to make safe and responsible decisions about their game, and we remain committed to continually investing in our teams and technology to create cutting-edge user-friendly tools that help achieve this goal.said 888 Vice President of Customer Safety and Due Diligence Andrew Anthony.
The operator’s new ESG framework will enable customers to make safe and responsible decisions about their betting and gaming choices. At the same time, it will normalize the use of safer gaming tools.
888, which is now launching a new Sports Illustrated sports betting site in Virginia, isn’t alone in focusing more on responsible gaming. LeoVegas, theScore Bet, Rush Street Interactive and others are also on board.
888 continues the global advance
Soon, 888 will complete its acquisition of the non-US assets of William Hill. The operator has a strong presence in the sports betting and online casino markets. It is also strengthening its presence in land-based sports betting.
As it expanded, it had to overcome some financial challenges, but it is confident in its resilience. 888 continues to add new game options that will help strengthen its position. Among these, a recent partnership with the studio Kalamba Games.
A few days ago, Kalamba announced that it would provide its portfolio of high-quality slot games to 888Casino. Kalamba, distributed by Pariplay’s Fusion platform, will start delivering hit titles like Flaming Bull 2 and crystal cave to 888 customers.